Many influencers and bloggers today have goals to “score” different affiliate marketing campaigns and sponsored content because of the benefits.
If you are looking to enter this market, you cannot do so blindly. It takes skill and learning, just like any other job or profession. You are getting paid, after all.
However, when you do practice and learn how to successfully market for another brand, the benefits you will receive from representing a business can be great.
Below are six of those advantages:
1. Performance-based pay
Many argue that the greatest perk of affiliate marketing is that it is entirely performance-based. You get what you give.
The harder you work, the more you will reap the benefits–financial, of course!
If you are motivated enough, you will reach the conversion desired by the company you are representing, and therefore, make more money.
Before you start, however, make sure you negotiate a fair commission percentage!
2. Widens your audience
Another benefit of affiliate marketing is increased outreach. This occurs because of better search engine rankings.
When potential customers and followers search for a specific product or brand, your promotion and association with affiliate marketing will bring more visitors to not only the business’ website but also your own.
This improves both of your organic SEO ratings overall.
These collaborations provide “the opportunity to expand out into new markets that you might not otherwise have had the bandwidth to explore or to further saturate your existing target markets, giving your brand a much stronger online presence,” says Emma Miller of Business Town.
3. Establishes your credibility
When you promote a brand that you personally use daily or weekly, you are gaining the trust of your followers, and furthering the reputation of the company you are representing.
According to Kyle Davis of Volusion, “while in the research phase of a purchase, consumers are more likely to trust a 3rd party’s opinion over content produced directly from the site selling this product. Consumers also have a certain level of trust in websites they frequent for product recommendations.”
Therefore, by giving an honest recommendation, you are building up the confidence your followers have for your brand, and solidifying the trust your audience has with the company you are marketing and its products.
When you are more credible, you get more opportunities for affiliate marketing and more benefits!
4. Learn how to run an effective campaign
When you land your first campaign, it may take some practice to get it perfect.
There’s a science to getting an affiliate campaign right and the more you try, the more you learn about the dos and don’ts.
“You can follow all the advice and blueprints for success you want, but actually doing it yourself is learning. It takes a lot of trial and error and finesse,” says McKinzie Bean of Moms Make Cents.
Once you have mastered the skill of running an effective affiliate marketing campaign, more brands will be begging to work with you.
So if at first, you don’t succeed, try try again!
5. Ability to join a larger community
A great outcome of influencer and affiliate marketing is the community that grows out of each individual profile/person’s efforts.
When influencers and affiliates network with one another, it is not in the traditional sense. There aren’t many networking events or connecting on LinkedIn, it is mainly through Instagram pods and Facebook groups.
Benjamin Chacon states that “Instagram pods are private groups of 10-15 Instagrammers, bloggers, or businesses that share similar audiences and work together to increase their Instagram engagement.”
The purpose of an Instagram Pod is for members of the pod to share posts and engage with each other by leaving supportive, positive comments on each other’s content.
In an Instagram pod, influencers can also share advice on how to successfully execute an affiliate marketing campaign, as well as share more opportunities for affiliate marketing with one another.
Essentially, relationships between influencers and bloggers are vital to the success of the affiliate marketing business.
6. Flexible scheduling
Possibly the most appealing of the benefits from affiliate marketing is the ability to outline and plan your own personal working schedule.
Because, you never know when unexpected events may come up, whether they be errands or a last-minute shindig. You also get to decide what days you want to work, and how many sick/vacation days you receive. It sounds like a sweet deal to me!
I hope you’re excited about starting in affiliate marketing! There are plenty more benefits of affiliate marketing, so if you are still not convinced, try it out for yourself!
We bet you’ll love it.
Additional articles you might be interested in:
- What Is Affiliate Marketing And How Does It Work?
- 7 Best Marketing Tools For Blogging
- 5 Reasons Why Your Conversion Rates Are So Low
- 5 Proven Steps That Will Increase Your Organic Search Traffic in 2020
- How To Accelerate Your Online Marketing Campaign With SEO Content
- How To Position Yourself As A Trustworthy Expert Online
- How To Create A Successful Affiliate Marketing Strategy
- 3 Tips For Working From Home
Claire Erickson is currently a blogging intern at LadyBossBlogger.com. Claire has just returned from studying abroad at the London College of Fashion and will finish her senior year studying retail merchandising back at her home university – University of Minnesota (Twin Cities). She is looking forward to having a future in buying, trend research, or planning.