Hair extensions are an incredible way to make quick additions to one’s hair length, style, and texture that doesn’t harm your natural hair, which is what makes it such a popular commodity.
While the hair extensions business is a great money-making opportunity, there is a LOT of competition. Find out how to cut through the noise with the following 4 tips.
How To Start A Hair Extensions Business
1. Find A Quality Hair Extensions Supplier
The first thing you need to do in order to establish a hair extensions business is to find quality hair extensions suppliers.
Choose a quality hair extensions supplier who is:
Suppliers are generally the backbone of any business that trades on tangible products, therefore your reputation rests on their shoulders, you can only be as good as they are.
2. BUSINESS PARTNER
Choose a supplier who is not just interested in sending you orders but is also the one who can also act as your business partner to help you in times of need.
3. FAST RESPONSE TIME
Regardless if your supplier is local or overseas, make sure that they can easily be contacted whenever you need.
2. A Place To Store Your Bulk Orders
It’s best to have a physical location where you will keep the products that you order in bulk for your customers. If you already own a physical store, that is great, if not someplace in your home would work as well.
It’s best to not have it 100% online where you don’t see your product at all, especially when you’re just starting and getting to know the business. That being said, it’s extremely important to have an online store, we recommend using Shopify.
3. Market Your New Hair Extensions Business
The best way to market your new business is by having a website AND a blog, that way you can create content that drives traffic to your site where you can link to your products in your posts to make sales. Make sure to schedule your posts with a content scheduler to save time.
If you’re unsure how to get started:
- Purchase your domain from GoDaddy or BlueHost.
- Write blog posts around hair extensions and link to your products.
- Drive traffic to your website via social media.
- Collect emails on your website to start building an additional marketing tool.
If you’re unsure how to get into email marketing, sign up for one of the following free webinars:
- Get Your First 1,000 Subscribers – Beginner
- Earn Your First Dollar – Beginner/Intermediate
- Email Copy-writing Tips – Beginner/Intermediate
- Make More Sales With Funnels – Expert
Additionally, you could also pay for ads. The advantage of paid advertising on social media sites is that your business will get the right exposure to the right audiences and potential customers that you may be looking for.
4. Brand Yourself With Beautiful Packaging
How you brand and package your hair extensions is also critical for the success of your business.
Your packaging represents your company and your reputation so make sure to spend extra time on this to ensure your success. Some important details to include in your packaging include:
- Brand information
- Contact email or phone
- Physical address location
All these things go a long way in helping you retain customers and can also help to get you more customers in the future.
Overall, starting a hair extensions business is not an easy task. You need to be very selective about the supplier and quality of your product, you also need to market it to the right audience.
If you are planning to start a hair extensions business follow the above points and your hair extensions business will surely flourish. Good luck!