How To Get More Blog Traffic From Pinterest

As a blogger, you always are searching for ways to drive up traffic to your blog. While there are various ways you can do this, Pinterest is often an overlooked tool. Pinterest is a platform that has millions of users, so directing these users to your blog can be valuable. Here are some tips on how to get more blog traffic from Pinterest.

1. Make a business account

When trying to get more blog traffic, making a business account is a good place to start.

Turns out a business account on Pinterest has many advantages. It gives you access to Pinterest Analytics and other tools that will help you document traffic. Creating a business account is easy and free!

You just have to confirm your website, in this case, your blog, to see who from Pinterest is visiting it.

Additionally, make sure you have a relevant username. Make your username match your personal or blog name for consistency.

2. Do keyword research

Similar to Google SEO, figuring out what people are searching for on Pinterest can be valuable for driving up traffic.

You can use the Pinterest search bar to start typing relevant to your blog niche and content. Pinterest will automatically suggest commonly searched keywords that thousands of people are searching relating to the term you typed in.

You can also look on Pinterest’s explore page to see what type of content is popular or trending in your niche. You can also see what keywords your competitors are using on their posts.

Additionally, you can look at Pinterest Ads to find good keywords. Press ‘Create ad’, but you don’t actually have to make one. Then click ‘New ad group’, press any strategy, then ‘Keywords and interests’, and finally ‘Add keywords’. Here you can enter any word and it will show you related keywords and their monthly values.

3. Incorporate keywords

Now that you have researched useful keywords, it’s time to incorporate them into your posts. This is because when people search these terms your post linked to your blog will pop up.

Add the main keywords in a variety of spots including:

Post title
Description
Pin image

Similarly, it may be useful to add related keywords to these places to ensure your post pops up. Add a few relevant hashtags at the end of your Pin description to up that SEO.

Incorporating related keywords into your Pinterest Board titles can also be useful. This is because you can search board titles on Pinterest. So add keywords into these too, but you don’t have to add on the hashtags for Boards.

4. Grow your following

In order to drive up blog traffic, it’s important to make your Pinterest account look like an established account. To achieve this Pinterest recommends getting at least a thousand followers on the platform.

One simple way of growing your following is by following other accounts to draw attention to yours. You can either do this manually or through an automated program that automatically follows and unfollows accounts.

There are pros and cons to each, so it is up to you what you opt for. The automatic software would be a faster, hands-off route, but doing it yourself is a safer option. This is because you do not have to give your account information to anyone, reducing the risk of your account getting hacked.

5. Apply for Rich Pins

A way to help integrate your blog post into your Pinterest account. Rich Pins allow for this, as when your content is shared or posted on Pinterest it allows users to easily see extra information from your website. Therefore, this increases clicks to and traffic on your blog from Pinterest.

For your blog, you will choose Article Rich Pins, which include the article name, author, and description. You can do this by installing Open Graph into your WordPress and activating it. Another option if you are already using Yoast SEO is to go to your WordPress dashboard. Go to SEO, press Social before clicking the “Facebook” tab. Then enable “Add Open Graph meta data” and save changes.

After enabling this option, you’ll want to clear your cache if you’re using a caching plugin. After that, you can press Pinterest’s Rich Pin Validator. You can copy the URL of any of your blog posts and insert it into the “Enter a valid URL” field before clicking validate. This enables Rich Pins and will help drive in traffic.

Pinterest can allow for a variety of users to see your post and help you access your target audience. This allows your blog posts to have a further reach. Through using these techniques you can help expand your following and elevate yourself as a blogger.

Additional articles you might be interested in:

Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.