How To Use Pinterest To Get Subscribers
Today we want to talk to you about how to get subscribers by using Pinterest as well as the best tips and tricks for getting your pin noticed.
Whether you have a landing page or not, we have some ideas that will boost your subscribers and get you familiar with posting to Pinterest.
1. Create a landing page
In order to get subscribers to your email list, you’re going to first need a landing page.
Maybe you already have a landing page that you simply want to connect to Pinterest – skip this section and head down to “Canva Graphic”.
A landing page is a page where you are either promoting something or collecting emails… or both!
ConvertKit is our favorite email marketing service because it was created specifically for bloggers! They make email marketing super simple and easy to understand.
If you don’t already have an account with them I highly suggest doing so, once you’ve done that you are all set to start creating emails, campaigns, automations, and more!
For the purpose of this post, we will be focused on creating a landing page.
- In your account, you will be able to see “Subscribers, Automations, Form, Sequences” at the top banner of the screen.
- From here you’ll click “Forms” and be taken to a screen for creating forms and landing pages. Click “New Form” to begin.
- Here you’ll choose “Landing Page” and be asked to pick a template – whichever you prefer will work just fine!
- Once you’ve chosen, you will be able to start customizing your landing page! (You’ll need to create automation if you’re wanting an automatic email sent to the people who subscribe).
The content within a specific landing page is going to look different for everyone.
- Keep it consistent: Make sure your landing page aligns with your brand and your mission – readers should get an immediate taste of who you are.
- Keep it simple: Landing pages aren’t supposed to be wordy and confusing – they’re supposed to be the opposite, so just make sure you’re doing the most with little.
- Get your point across: This is most important. Make sure this is what you’re going for above all. There is nothing worse than creating something and leading people to it just to have them misunderstand the purpose of it.
2. Create a Canva graphic
In order to lead people to your landing page through Pinterest, you will need to create a click-worthy pin graphic. There are several ways to do this, but we recommend using Canva for its easy-to-use platform.
Some tips and tricks for creating the most efficient, clickable pins are:
- Words: Focus on what you’re giving, not what you’re getting out of this. Meaning, promote your landing page in a way that focuses on what the subscriber will be getting out of it. (Maybe your graphic says “10 Ways to Reduce Fatigue” which is a list they will receive as a free gift for signing up – this can be anything; just an example).
- Font: Big, but not overpowering. Use a readable, brand-evoking font.
- Visual: A picture relating to your topic is definitely appropriate and recommended. Make sure it isn’t overpowering the graphic – you can do this by bringing down the opacity of the picture. Make sure that your words are the main focus, however.
- Ratio: Try to keep a 2:3 ratio for pixel size (i.e. 600 x 900).
3. Connect your page and pin
Once you’ve created your landing page and graphic, you’re all set to put them together on Pinterest.
This part is pretty simple, but we wanted to walk you through it in case it is new for you:
- Press the “+” (add pin) button in the upper right corner of the screen to create a pin.
- Here you’ll drop your graphic into the image box and the URL for your landing page into the “Add the URL this pin links to” area.
- Choose whether or not you add a description – I recommend a short one, but most likely people will see the description as they’re scrolling through their feed.
- Pick a board to pin it to, press save, and then you’re done!
(We’ll talk more about the best places to put your pins in the next section.)
Now your pin is all set up to send clickers directly to your landing page!
4. Place your pin
Simply posting your graphic on Pinterest isn’t going to cut it.
Depending on the number of followers you have, it is highly unlikely that your post is going to be seen by all of them if any of them due to the Pinterest algorithm. This is why knowing where to place your pin comes in handy.
Group boards are where to start. Group boards are boards that are run by one or multiple people and have countless contributors.
The genius part about being in group boards is that you’re reaching audiences you wouldn’t be able to alone. You’re given access to all of the members within the board, and if they repin your pins, then you’re being shown to their personal followers too.
Within group boards, you can add pins and see other’s pins all in one place!
Depending on the size of the board, that will be the size of the audience you will be reaching. In order to join these, you simply have to reach out to the leader of the board and let them know why you wish to join – it’s up to them who they invite.
There are TONS of boards out there, it’s just a matter of finding, joining, and analyzing which ones are working best with your content.
Another great way to optimize the timing and scheduling of your pins is by using Tailwind.
This is a service that allows you to schedule when and where your pins are posted so that you can sit back and not have to worry about remember to continually post them.
Getting subscribers is a process that you will always be tweaking and changing, however, this is a great place to start if you haven’t already – and a great way to reach new audiences if you’re looking for a change in scenery.
Additional Articles You May Be Interested In:
- How To Turn Your Social Media Followers Into Subscribers
- 4 Ways To Boost Your Brand Awareness Online
- 5 Tips That Will Help Your Brand Stand Out
- How To Find Your Niche In Blogging
- How To Turn Your Social Media Followers Into Subscribers
Fran Kolars is a blogging intern for LadyBossBlogger. She is currently working towards her bachelor’s degree in Retail Merchandising and Interior Design at the University of Minnesota. Blogging is an interest of hers that was sparked by her passion for mental health, self-care, and motivation for women.