Throughout my more-than-eight-year marketing career, I’ve taken brand after brand from anonymity to unmistakability, and I attribute my success to one simple truth: Engage people and they will engage back. Therein lies the power of the ubiquitous Call to Action (CTA). Be it a button urging people to buy, a pop-up asking them to subscribe …
Category: Email Resources
What Are Lead Magnets And Why Do You Need To Create Them?
If you’re in the beginning stages of growing your blog or simply looking for a way to boost your following, lead magnets are an absolute must. Lead magnets are one of the most important aspects of growing your brand and staying in touch with your readers. Whether you’ve heard of lead magnets or not, …
How Often Should You Send Emails?
You’ve heard before and now you’ll hear it again: timing is everything. In the fast-paced, “information overload” world of digital marketing, there’s really nothing more important than making sure your message is given to the right people at the right moment. If marketing emails are an essential part of your online strategy to expand your …
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17 Things Great Bloggers Do Differently
Blogger’s envy: the feeling you get when you open a blog page that somehow looks professional, has good content, makes money, and has followers. The great bloggers seem to have this way of pulling it all together to make an amazing product that is hard to turn down. But, here’s the thing: that could be …
How To Use Video To Increase Your Email Response Rate By 80%
Visual content is taking over the web. You can’t spend time on the net without running into loads of photos, gifs, memes, screenshots, infographics, and videos. Visual Teaching Alliance found that 90% of the information transmitted to the brain is visual. When this is the case, it is no surprise that visual content exploded on …
How To Use Data To Improve Relationships With Customers
Data is important to the success of a company. You use data to determine whether your company is making a profit, assess areas in your company that needs improvement, and your market position compared to your competitors. Did you know that you can also use data to improve your relationship with your customers? Believe it …
How To Get People To Hit Subscribe In Less Than One Minute On Your Site
The saying “first impressions aren’t always right” doesn’t apply to the online world. If someone isn’t impressed in their first few seconds on your site, they’re going to hit that accursed back button without a second thought. I don’t say that to scare you, but to remind you that the first minute a visitor spends …
5 Easy Ways To Optimize Your Website For Capturing Leads
Why do you need to gather leads? If you run your own business and have a website, chances are that you want as much traffic to your site as possible. But once a visitor lands on your site, are you missing a trick? Do you fail to convert that visitor into a lead? Leads are …
5 Steps To A Great Email Strategy
Whether or not Benjamin Franklin ever said “by failing to prepare, you are preparing to fail,” the quote is true for many things, including email campaigns. If you want to get the best results possible, it’s imperative to plan your campaigns thoroughly before launching them. Effective planning and implementation of email strategies will increase customer …
How To Get Better Results From Your Email Marketing Strategy
Email communication remains one of the most effective marketing tools in business today. The simplest and most obvious way to increase the effectiveness of your email distribution is to conduct experiments on limited groups of recipients and analyze the results. Let’s dive into five things you can do to increase the efficacy of your email …