How To Use Snapchat For Influencing

With so many different social media apps right at our fingertips, you have to have all of your bases covered. Read on to learn how you can use Snapchat for influencing!

What is Snapchat?

Now, I know what you may be thinking. Doesn’t everyone know what Snapchat is? While it’s been around for a while, the creators are constantly coming out with new tools on the application.

Snapchat is a photo-sharing app where you can send quick snaps to friends or add videos to your story for everyone to see! The photos only last until the person opens them, and then they disappear.

On top of this, you are notified if someone has taken a screenshot or screen recording, so your privacy can remain intact!

How can I influence?

Snapchat is incredibly user-friendly and makes it easy to send out blasts to everyone who follows you. Whether you would like to send individual photos or share something on your story, the app makes interacting with your audience incredibly easy!

Snapchat also has multiple other functions, like its explore page. It shows short clips from various companies or news stories. If you’re looking to promote your business, consider looking into getting a short segment on one of the programs usually shown!

Why Snapchat?

You may be asking yourself, how is Snapchat better than other apps we see on a daily basis?

Although social media has allowed us to connect in ways we could never have hoped to imagine before, it has also created a certain amount of distance between an influencer and its audience. At times, apps like Instagram can portray an unattainable icon.

Social media like Snapchat allows for a more personal relationship with your followers. Watching someone’s story can feel like listening to your best friend giving advice, instead of some celebrity condescending to you.

In short, Snapchat has a unique way of humanizing you to your audience. It allows you to promote your brand in a more authentic way, and stay connected with your followers. Instead of feeling intimidated, they feel as though they are a part of your life!

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