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How To Create Killer Press Releases

You only have three seconds to catch the attention of an editor or journalist. Learn how to do it right the first time. When you’re trying to catch the attention of a journalist or a television producer, it can be upsetting when you don’t get a response after two or three emails. Don’t fret! As …

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5 Misconceptions About Public Relations

What you don’t know can hurt you. If you’ve been thinking about giving your business a boost through public relations – but worry there are too many barriers – you might have it all wrong. The power of PR through editorial media can be a highly effective way to build a brand and get your …

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How To Write Emails People Will Actually Read

Are you sitting waiting for people to respond to your 50+ emails? Are you looking for a job, an investment, an office or even a date? Well the secret is in HOW you write your mails. The key to getting people to remember you is to intensify the energy that radiates from you – also …

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How To Write A Kickass Fundraising Plan

A fundraising plan is a strategically written blueprint of annual efforts to raise money, increase visibility, and basically keep you sane. Also known as a fundraising calendar, this piece of revenue-generating paper is crucial to the livelihood of any business. Whether you run a startup, nonprofit, church, charity, or school, an effective fundraising plan provides …

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How To Wield The Power Of Your Email Signature

One of the most under-used (and underrated) of all the digital tools at our disposal is the email signature. It can be so much more than your personal scribe, and as with other two-word descriptions, “email signature” doesn’t accurately portray the potential of such a tool. This is why most people dismiss it as an …

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How To Get Better Results From Your Newsletters

The world of marketing is comprised of a range of different techniques that all come with different goals and results. Of them all, direct marketing is definitely something that has stood the test of time. Although social media marketing, content marketing, and even blogger outreach are all fairly new, the likes of direct mail are …

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