Product descriptions act like sales assistants. They answer questions, educate your audience and show customers why they need the items you sell. To write compelling, effective and persuasive product descriptions, follow these steps. Create Buyer Personas Before you write a single product description, define your audience. Are they single moms, young teens, busy executives, or …
Category: Writing Resources
How To Get Better Results From Your Email Marketing Strategy
Email communication remains one of the most effective marketing tools in business today. The simplest and most obvious way to increase the effectiveness of your email distribution is to conduct experiments on limited groups of recipients and analyze the results. Let’s dive into five things you can do to increase the efficacy of your email …
How To Work With Sponsors
Many folks out there may feel like I did 10 years ago. You are working really hard in your career or business, doing everything you know you are supposed to do. You have read all of the business books and attended personal development workshops and conferences. You are writing articles and actively engaging online, as …
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5 Proven Mechanics To Successful Business Email Writing
Emails are one of the most common communication tools in business – but they aren’t always as effective as we would want them to be. The tricky thing about business writing is that businesspeople are often busy and unable to spend a lot of time on reading all that comes to their inbox thoroughly. That’s …
How To Write Killer Copy For Web, Email And Social Media
Copywriting is not an easy task for many business owners, but it’s a skill that you must embrace, if you want to succeed online. From advertisements, to websites, to social media—compelling copy is essential. The good news is, copywriting is a skill you can learn, improve, or in many cases, outsource. Here are some tips …
How To Create Killer Press Releases
You only have three seconds to catch the attention of an editor or journalist. Learn how to do it right the first time. When you’re trying to catch the attention of a journalist or a television producer, it can be upsetting when you don’t get a response after two or three emails. Don’t fret! As …
5 Misconceptions About Public Relations
What you don’t know can hurt you. If you’ve been thinking about giving your business a boost through public relations – but worry there are too many barriers – you might have it all wrong. The power of PR through editorial media can be a highly effective way to build a brand and get your …
How To Write Emails People Will Actually Read
Are you sitting waiting for people to respond to your 50+ emails? Are you looking for a job, an investment, an office or even a date? Well the secret is in HOW you write your mails. The key to getting people to remember you is to intensify the energy that radiates from you – also …
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How To Write A Kickass Fundraising Plan
A fundraising plan is a strategically written blueprint of annual efforts to raise money, increase visibility, and basically keep you sane. Also known as a fundraising calendar, this piece of revenue-generating paper is crucial to the livelihood of any business. Whether you run a startup, nonprofit, church, charity, or school, an effective fundraising plan provides …
How To Wield The Power Of Your Email Signature
One of the most under-used (and underrated) of all the digital tools at our disposal is the email signature. It can be so much more than your personal scribe, and as with other two-word descriptions, “email signature” doesn’t accurately portray the potential of such a tool. This is why most people dismiss it as an …