Starting a business can be hard, but one of the most important things that you really need when starting a business is your logo! Your business needs to have a face or a unique image to represent your company. Chances are, you wouldn’t buy from a business or a person that doesn’t have an identity, so why would you expect your customers to do so? A great logo is a visually … [Read more...] about How To Create A Logo For Free In Canva
Solopreneur Resources
5 Must-Have Tools For Nailing Your Digital Marketing Strategy
Digital marketing has taken the world by storm, and it’s getting bigger every day. Some relevant sources predict that by 2020, digital ads will account for almost 45% of total media ad spending, which is 16.5% more than in 2014. This strategy offers you a variety of digital marketing services and mediums to reach your target audience and promote your brand, but this abundance … [Read more...] about 5 Must-Have Tools For Nailing Your Digital Marketing Strategy
How To Build An Organic Presence On Instagram And Book Clients
Many people do not believe me when I tell them that I book virtually all my coaching clients from Instagram. The usual response is – "Isn't that a place where young people hang out" or "Really? Can you actually book clients on Instagram?!" Instagram is the best social media marketing tool as it is not as crowded as Facebook. The best part is that it's organic, meaning you … [Read more...] about How To Build An Organic Presence On Instagram And Book Clients
5 Common Pieces Of Advice From Entrepreneurs
Every week I host online segments of Come Up Conversations, which is an interview series where fellow entrepreneurs share pieces of their business journey. They share times where they felt stuck, frustrated or when they were just in the midst of a transition – stories related to anything from making the initial jump, branding, early career mistakes, losing it all, and more. … [Read more...] about 5 Common Pieces Of Advice From Entrepreneurs
How To Break Out Of Your Comfort Zone
Given the on-going uncertainty and challenging nature of today’s business conditions, I often find it helpful to remind myself of the saying, “What doesn’t challenge you doesn’t change you!” This is true whether you are learning a new language or training for a marathon – and is especially the case if you want to improve your commercial performance. As CEO of Diadem, a … [Read more...] about How To Break Out Of Your Comfort Zone