Digital marketing has taken the world by storm, and it’s getting bigger every day. Some relevant sources predict that by 2020, digital ads will account for almost 45% of total media ad spending, which is 16.5% more than in 2014. This strategy offers you a variety of digital marketing services and mediums to reach your target audience and promote your brand, but this abundance also comes with a price tag – the amount of work you have to put in is tremendous. Luckily, there are tools that can help you stay on top of every segment of your digital marketing efforts.
Email can safely be proclaimed customers’ preferred channel of communication with brands, as 77% of people agree with this claim. Similarly, 91% use email at least once every day. These stats illustrate why it’s important to have your email marketing running like clockwork. This can be challenging given the size of an average contact list, which is why you need marketing automation. Automation is an important part of marketing for your business for example when you send automated text messages with UltraSMSScript, you are able to use automation to maintain communication with your customers.
MailChimp can supercharge your email marketing efforts and save you a lot of time and resources that you would otherwise spend trying to keep in touch with your prospects on a regular basis. This powerful tool also allows you to personalize your outreach and keep your audience engaged.
Bonus Tool: CONVERTKIT – the best email marketing tool for bloggers. READ: How To Turn Your Social Media Followers Into Subscribers AND CREATE SUCCESSFUL EMAIL CAMPAIGNS.
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Content marketing costs 62% less than traditional marketing, and it generates 3 times more leads, which means that content creation is essential to the growth of any business. Still, striking the right chord with your audience can be a challenging task.
BuzzSumo is here to show you where to go when it comes to picking the hottest and trendiest topics to address. This tool helps you find the most shared blog posts in your niche and identify key influencers who could promote your content. If you’d like to learn more about the anatomy of a perfect viral post, then this tool should definitely be a part of your marketing arsenal.
SEO is instrumental in catapulting your website to the top of SERPs, and if we know that the No. 1 position in Google search scoops 33% of the overall web traffic, it’s understandable why it’s important to have this strategy in place. As backlinks are one of the most important ranking factors, taking advantage of reliable link building tools that will automate and simplify the link building process can be a game-changer for your business.
Apart from that, Dibz, an advanced link prospecting solution, also offers email prospecting, detailed prospect analytics, as well as a SPAM algorithm. With this tool, you’ll never miss out on a quality link building opportunity again. Since efficiency is extremely important in this line of work, Dibz offers a fully optimized prospecting process by delivering your search results in no time.
There are 2.8 billion social media users in the world, and this stat illustrates why social media platforms are an indispensable part of any comprehensive digital marketing strategy. You can have superb content on your website, but there’s no use to it if only a handful of people read it.
Buffer can help you expand your reach as its easy-to-use features let you schedule social media posts across all your channels and track their performance. You don’t have to set a reminder to share the link to your new blog post on your Facebook, Twitter, or LinkedIn anymore – simply create a custom posting schedule and this tool will do it instead of you.
People remember only 10% of the information they read. However, if there’s a relevant image paired with it, they’re likely to remember 65% of the information a couple of days later. Visually appealing content, social media posts and infographics are crucial for grabbing your audience’s attention.
Visage is a tool that will help you create all kinds of designs, as well as beautiful and engaging social media images optimized for each platform, social graphics, e-books, and presentation decks. It also allows you to maintain a consistent visual identity of your brand and build recognition and awareness.
Bonus Tool: Canva is a free tool that helps you create beautiful graphics for your blog. READ: How To Build A Credible Blog And Stand Out From The Rest USING CANVA TO BRAND YOUR BLOG.
These 5 tools will amplify your digital marketing efforts, help you keep its every aspect under control, and streamline all those time-consuming, repetitive tasks that have to be done.
Emma Miller is a digital marketer from Sydney. Works as a blogger, Executive Editor for Bizzmark blog and a guest lecturer at Melbourne University. Interested in digital marketing, social media, start-ups and latest trends.