One of the most underutilized business resources is hiding right under our noses. Twitter has over 192 million active, impressionable users just waiting to see your viral tweet or contact you!

Here are 5 ways your business can benefit from having a twitter account.

1. Direct Form Of Contact

Customers love having a way to get in contact with your business other than making a phone call. Twitter is an efficient way for customers or potential customers to get in contact with you easily.

These customers can tag your business directly in tweets, comment on your tweets, or send your business a direct message.

2. Viral Tweets

One of the biggest perks to Twitter is the constant opportunity to go viral.

Tweets that are funny, beautiful, or just super interesting have a great chance of going viral. Your brand’s chance of going viral is high when you comment on trending topics and “quote tweet” other trending tweets.

Viral tweets typically end up with 20,000 likes, at minimum, which means loads of exposure for your business!

3. Interactions With Other Users

Twitter is a great place to build community and interact with other users. People love a business that genuinely wants a relationship with their customers.

Customers are more likely to tweet photos and reviews of products if they know the brand is likely to interact.

The “quote tweet” feature is a great way to interact with other users and since by quoting their tweet, you are sharing it, they are likely to “quote tweet” you back!

4. Builds Brand Personality

Wendy’s has been excellent at promoting their brand by building a brand personality via Twitter. They frequently make “savage” remarks to their competitors and other fast-food restaurants gaining them attention from Twitter users and the media.

Your brand can build a personality via Twitter as well by

• acting like your target customer
• using a consistent voice
• giving feedback to other’s Tweets

5. Gain Customer Insights

Twitter is a great place to see what customers are saying about your business.

With Twitter’s search feature, you can quickly search your brands name and see what Tweets have recently been published about your brand.

You can also use this as a PR tactic to stop negative conversations about your business before they start. A quick reply that you sent the customer a DM and would love to fix any problems they have can go a long way.

Additional articles you may be interested in:

• How To Make Your Hashtags Trend On Twitter
• 7 Ways To Increase Twitter Engagement
• How To Build Your Brand With Twitter Chats
• How To Get On TikTok’s For You Page

Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.