You’ve heard before and now you’ll hear it again: timing is everything. In the fast-paced, “information overload” world of digital marketing, there’s really nothing more important than making sure your message is given to the right people at the right moment. If marketing emails are an essential part of your online strategy to expand your outreach and engage with your … [Read more...] about How Often Should You Send Emails?
Email Resources
17 Things Great Bloggers Do Differently
Blogger’s envy: the feeling you get when you open a blog page that somehow looks professional, has good content, makes money, and has followers. The great bloggers seem to have this way of pulling it all together to make an amazing product that is hard to turn down. But, here’s the thing: that could be you! There are 17 things that great bloggers do differently. Read … [Read more...] about 17 Things Great Bloggers Do Differently
How To Use Video To Increase Your Email Response Rate By 80%
Visual content is taking over the web. You can’t spend time on the net without running into loads of photos, gifs, memes, screenshots, infographics, and videos. Visual Teaching Alliance found that 90% of the information transmitted to the brain is visual. When this is the case, it is no surprise that visual content exploded on the net as soon as web users had the tools needed … [Read more...] about How To Use Video To Increase Your Email Response Rate By 80%
How To Use Data To Improve Relationships With Customers
Data is important to the success of a company. You use data to determine whether your company is making a profit, assess areas in your company that needs improvement, and your market position compared to your competitors. Did you know that you can also use data to improve your relationship with your customers? Believe it or not, the information you gathered may be used to … [Read more...] about How To Use Data To Improve Relationships With Customers
How To Get People To Hit Subscribe In Less Than One Minute On Your Site
The saying “first impressions aren’t always right” doesn’t apply to the online world. If someone isn’t impressed in their first few seconds on your site, they’re going to hit that accursed back button without a second thought. I don’t say that to scare you, but to remind you that the first minute a visitor spends on your blog is crucial to their choice to subscribe. You … [Read more...] about How To Get People To Hit Subscribe In Less Than One Minute On Your Site