Breahn Henderson is a survivor. She has persisted and pressed on to accomplish her dreams against all odds. Now she owns her own business called Tidy Estates where she organizes and creates systematic spaces. Read our interview with the lovely Breahn below…
What motivated and inspired you to start your own business?
My strenuous adolescence was the framework in developing me into who I am today. I am a compassionate, perseverant, ambitious, intelligent, and humble. When I took the path of entrepreneurship, I took into consideration my past challenges and decided to first address the importance of alleviating depression, seclusion, and stress. I often say, “Life has fruit for those even in the worst circumstances.” Tidy Estates is the fruit for every and anyone who desires to create an environment that allows them to continuously be productive, enthusiastic, and feel included.
Tell us about your business.
Tidy Estates is a consulting firm that surpasses the focal point of creating systematic spaces, but targets the importance of organization and its relationship with creativity, energy, and stress to promote limitless growth.
What were the first few steps you took to get your business up and running?
The first few steps of my business startup consisted of creating a name, designing a logo, registering the business with the state, getting an EIN number, creating social media pages, creating a website, and designing business cards.
What has been the most effective way of raising awareness of your business and getting new customers?
The most effective way of raising awareness so far has been through social media and of course, word of mouth. Social media is effective because I’m able to post projects, give organization tips, and have clients testimonies easily accessed by the public within a group.
What have been your biggest challenges so far?
My biggest challenge so far has been convincing the client that my rates are a reflection of the quality of service I provide.
How did you overcome these challenges?
I overcame this challenge by offering incentives during consultation. When I give a 30 minute credit to a client to start on the project before hand it’s give them a sense of security to know that their time or money won’t be wasted.
How do you keep motivated through difficult times?
I keep motivated by remembering my goal, to assist as many people as I can to create serene environments where they can behave at their highest level of potential, and in result create the lives they desire for themselves.
How did you distinguish yourself from your competitors?
I distinguished myself from my competitors by not solely focusing on the space, but my main focus is the client and who they are, and after I gain that knowledge the space is structured to suit them.
What is the best advice you have received recently?
The best advice I received recently is to remain persistent. Persistence may not create an instant result, but over time you will see that the small things matter the most.
What advice would you give to other entrepreneurs?
I would advise other entrepreneurs to consistently push their brand and business until they can’t anymore.
What is your favorite business tool or resource?
My favorite business tool is facebook, because I promote, interact, and see current trends.
What social media outlets do you use? List them below.
What is a good article or book you have read recently?
“The Compound Effect” by Darren Hardy.
What are you currently learning about for your business or looking for help with?
I am currently learning about marketing.
What are your goals for the next few months and how are you striving to achieve them?
My goals for the next few month are to increase my clientele and begin crafting homemade furniture. I’m striving to achieve these goals by various marketing strategies and creating samples of handmade furniture.