We tend to assume that if we have a good product or service, the customers or clients will come sooner or later. Yet, the basic concept of securing customer trust is the first hurdle, and the challenge we need to clear before we can even start delivering the value we hope to. So how can we avoid customer distrust by building a trustworthy company?
1. Be Transparent
Transparency is increasingly valued, not only from businesses but also public figures, governments, and anyone with a platform. For this reason, it’s good to be wise about your transparency. For instance, if you’ve made a mistake, make sure to get ahead of it with a well-written apology and plan of improvement can work. Customers trust companies willing to accept when an issue has occurred, but if you try to hide, deflect or even blame customers for incorrect perceptions, then this can damage your reputation much more concretely.
2. Have A Great Website
For better or worse, we all live in a highly digital and online world, and for this reason there’s simply no excuse to have an outdated, poorly intuitive and often incompatible website. That is why it’s so important to utilize capable website development services – they can help leverage the best of your brand and present that to the right audience, giving you the benefit of a tool that engages your audience day and night, and perhaps even globally.
If you’re more of a DIY person, here are some reliable and reputable website hosting companies to go with: GoDaddy or BlueHost.
3. Be Personable
It’s good for brands, small brands especially, to have a face a potential customer can relate to. Becoming personable is important. Of course, that doesn’t mean you need to adopt a highly informal marketing tone of voice, nor does it mean you need to overshare. But it can be helpful to have a “meet the team” page so people see your expertise and can relate to your brand, or perhaps even using a character or you as the owner in the marketing material. This way, people can remember you, as opposed to a faceless enterprise with a sleek logo, just like everyone else has. It’s a good way to show that you’re here, you’re ready to serve, and you can be trusted.
With this advice, you’re sure to prevent customer distrust in the best way. Good luck!
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