A major part of successfully marketing and advertising a business is building a solid reputation. When your potential customers know that you offer quality prices, good service, and consistency, word spreads and your business can grow. Unfortunately, it can work the other way too. A dissatisfied customer can do considerable damage to your reputation using the internet. While it may have been a simple misunderstanding with a customer who is demanding, your reputation can be damaged unfairly. Here’s why your business reputation is so important and how to help fix and maintain it online.
The power of the internet
In the days before the internet, before nearly everyone has access to huge amounts of information instantly, reputations were built and harmed by word of mouth. It took a lot of time for stories about someone’s experience with a company to spread. One disgruntled customer would have very little impact on a firm that had satisfied thousands. Today, there is a need for online reputation repair as a customer can easily jump online to complain about a minor inconvenience.
Using the web, people have access to all kinds of reviews and comments on numerous sites and social media platforms. These comments are not necessarily fair and reviews are often filled with misinformation and personal agendas.
Often, there is little if any monitoring or fact-checking on these sites. Generally, people reading the comments don’t do further research to determine the veracity of reviews. They may make a rash decision that can do serious damage to your hard-earned reputation. This can cost you potential customers in the future and ultimately slow the growth of your business. It’s a frustrating situation and it may feel like you have no control over it.
Online reputation management
Keeping track of all the reviews and comments concerning your business is a huge undertaking. Attempting to do that yourself would leave little to no time for running your business.
PR firms can be helpful but your best bet is to employ a service that is dedicated to repairing and managing online reputations. These companies have the resources and personnel to keep track of what people are saying about your company across the major review sites and social media platforms.
Upon finding misinformation and outright falsehoods, these reputation management firms can remove harmful comments and reviews, stopping the spread and restoring your good reputation. This protects your business while presenting a more accurate view of your brand to your target audience.
Maintain your reputation now
A good reputation in business takes a lot of time and hard work to earn. While reviews of your brand are valuable and important, a few negative comments spread around the internet can damage it quickly. It’s important to monitor your internet presence and take charge. A reputation management firm is the best way to do that.
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Alaine Meier is a blogger at LadyBossBlogger. She graduated from the College of the Holy Cross with a BA in Economics and a minor in Environmental Studies.