Have you just started a business and are trying to figure out how to create an ad campaign? Or do you have an already established business and are looking to improve your current ads? Otis is here to help!
Otis is a digital marketing assistant to add to your media tool kit to create, manage, and run successful ads.
Users, on average, get back 10x what they spent on their ads, with some users getting as much as 40x back!
Let us look at how Otis does this.
Building ad campaigns
Otis prides itself on creating multi-channel ad campaigns on Facebook, Instagram, and Google.
They have quite a few customizable options. But if you are completely new to creating ads and do not feel comfortable designing a campaign entirely on your own, they have templates.
Their templates will help you create professional-looking, cohesive campaigns without much hassle or breaking the bank. These ads can then go live on Facebook, Instagram, and Google in minutes.
Performance optimization
Your analytics are presented in an intuitive format on your dashboard. The overviews are distinctly separated and can be expanded to give more detail.
Otis uses AI on the back end in order to increase optimization. The AI program also gives you improvement recommendations.
Otis also has a Learning section. This section teaches you how to:
- Make ads people want to click
- Understand metrics and what success looks like
- How to write a perfect CTA
They also have a blog with additional tips and an FAQ section. Both of which are easily accessible in the Learning section of your account.
Engagement with interested customers
Otis is for companies just starting out, or companies that have been operating for a little while but want some help with their ads. Otis will help you maintain your current customers as well as gain new ones.
You connect Otis to sites you already use to sell your product or service; they will be able to see who your current customers are. Syncing your data will only ensure efficiency and optimization.
Then, based on the location you enter and people’s interests, Otis will push your ads to people they think have the potential to become customers.
Here are the sites Otis can interact with:
- Square
- Shopify
- Clover
- Mailchimp
- QuickBooks
- WooCommerce
- Substack
- Roku
- Mint
- Fire TV
- Hulu
- Apple TV
- Google Display is also being beta tested
On the go
Otis now has an app that you can take on the go!
A summary of your analytics is given on the ‘Account Overview’ page. These summaries can then be expanded to look at the specifics of each campaign.
You can filter your information by specific campaigns if you prefer, the same as the desktop version. Simply select with dates you would like to view by:
- Week
- Month
- Year
The app provides wonderful functionality by ensuring you do not have to be glued to your desktop; you can receive notifications and run your ad campaigns from your phone.
Pricing
Otis has several pricing options. They are as follows:
- Starter: $9/month for 1 user and has a +15% monthly ad spend.
- Essential: $39/month for 3 users and a +12% monthly ad spend.
- Pro: $250/month for 3 users and a +10% monthly ad spend. This package also includes:
- Dedicated account manager
- 15-minue wekly check-ins
- Custom performance optimization
- 1 on 1 with a marketing expert
If none of these plans work for you and your business, you request a demo to customize a plan for you. And when you join, you start with a 14-day free trial.
As you can see, Otis is a fantastic tool to add to your marketing toolkit. Start your 14-day free trial today!
Additional articles you might be interested in:
- How To Track Affiliate Conversions In Google Analytics, Google Ads, And Facebook
- Here’s A Break Down Of The Instagram Threads App
- How To Make Instagram Ads That Aren’t Awkward Or Salesy
- How To Make Money Fast With Facebook Ads: Create The Right Ads
Grace Lopykinski is a blogging intern at LadyBossBlogger. She has graduated from the University of Tennessee with a BS in Business Administration and a minor in English.
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