10 Tips For Starting A Business YouTube Channel

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So you’ve started a business and are looking for ways to bring in more profit online. Making promotional videos on a business channel on YouTube is one of the best ways to do so.

YouTube is not just the most popular video site, but it is actually the internet’s second-largest search engine and second most-visited site in the world.

As a result, more businesses keep popping up on YouTube to expand their marketing reach. 

Be sure to take the time to understand the platform and your audience to decide what videos will best fit your business.

Here are 10 tips for starting a business YouTube channel.

1. Create a business channel

Let’s start with the basics.

As you create your channel, you will have the option to make it a business channel.

Go to your YouTube account’s settings and select “Create a new channel,” then choose “Use a business or other name.”

Fill in the about section with information about your business and what viewers can expect from your channel.

You should also include links to your website and other social media pages.

2. Know your target audience and what they want to watch

Chances are you’ve already figured out who your target audience is, but what do they watch on YouTube? Take some time to research what kinds of videos your age demographic watches the most.

For example, if your business is all about beauty and your target audience watches popular beauty YouTubers, find out what brands sponsor those YouTubers.

Then study those brands’ channels and model yours after those successful channels. 

3. Plan out what types of videos you’ll make

There are many different types of videos businesses can make. You can always start with simple ads, but get creative with it.

If your products or services are complex, consider making video tutorials on how they work or how they’re made.

Having product explanation videos are a proven way to increase sales. But, you can also promote your business by posting customer product reviews, behind the scenes videos of your company, or interviews with employees. 

4. Upload good channel art

Much like Facebook profiles, you can upload a profile photo and a banner photo. Channel banners are a great way to show viewers the feel of your business. 

The profile picture should be your business’ logo, but try being creative with a custom banner. Make sure it fits the width of your page and that it showcases some aspect of your business.

5. Make a trailer centered around your business

When users click on your channel, the first thing they’ll see is a featured video. Many channels make this video a trailer of sorts to introduce new viewers to their videos.

It is smart to make your trailer an introduction to your business, how your business got started, and what you have to offer.

You could also introduce your basic products or what types of videos your channel has.

6. Use strong SEO titles

We all know the importance of search engine optimization.

YouTube has an algorithm for how it recommends videos to viewers, but you can increase your chances of being seen by having clickable titles with keywords.

If you need help, there are tons of headline generator sites you can use to make your videos more clickable.

Keep up with the trends and do research on what types of headlines are most popular.

You should also always fill in the video description and tags with popular things people search for.

7. Upload consistently and don’t be afraid of variety

One of the most successful brand YouTube channels is LEGO, which currently has 9.54 million subscribers.

The channel posts new videos several times a week.

The content ranges from creative ads to story series, trends such as challenges, unboxings, and even videos of fans going through LEGO escape rooms.

With so much variety in its content, the channel keeps its huge audience consistently engaged.

If your videos aren’t doing as well as you want, try something new. Try following a trend or challenge and make it your own.

However, don’t give up posting for too long or you may lose engagement.

8. Engage with your audience

Having an engaged audience is how you grow and keep your subscriber count.

Influencers make their channels a community by conversing with their viewers in the comments and thanking them for their support.

Your business should do the same.

Listen to the feedback you get from viewers and ask what kind of content they want to see. Also, make sure you always reply back to questions.

9. Link your channel and your website 

Just as you should leave links to your website on your channel and every video, you should embed videos on your website.

If you have product explanation videos, always embed those videos on your site’s product pages. 

According to a statistic from Wyzowl.com, “84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.”

That means it’s important to keep your channel and your website closely linked.

10. Add personality to your videos 

Going back to the LEGO channel example, their videos are extremely fun and happiness-inducing.

They create a world within the brand that draws people in. 

In general, the most popular YouTubers have the biggest personalities.

If you can show a unique personality in your videos, they will no doubt be more memorable to viewers.

You want your subscribers to feel like they know your brand, and you want your videos to make them happy.

By following these tips your business channel will no doubt have a good YouTube presence.

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Fiona Morgan is currently a blogging intern at LadyBossBlogger. She attends Asbury University in Kentucky and is studying journalism with a minor in art. Fiona has an interest in blogging and a passion for using writing to help others. 

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