When generating leads for your email automation, having a form of high converting landing pages are ESSENTIAL to the process!
While landing pages aren’t immensely difficult to create, there are some do and don’ts that should be followed in order to capture the best results.
Today we’re going to walk you through some of the best practices for creating a landing page that has a high conversion rate.
1. Decide What You Are Promoting
Landing pages are going to look different for everyone. BUT, what makes them all similar is that they are promoting a piece of your brand or business.
Depending on your brand, where you are at in your business, and your audience, your landing page is going to look a bit different than the next person’s.
Ultimately, your landing page will exist to convert leads and boost your email subscribers, but in order to get those subscribers, you will need to provide something in return.
Some people have products they are wanting to sell, some are simply trying to grow their audience. Or both! Both are great! Deciding what it is that your landing page will promote is step one.
Here are some ideas of what to “give away” in return for a visitor signing up on your landing page:
- A snippet of an ebook you are currently selling
- Discount codes to products/digital products/services you sell
- A checklist or template related to your brand
- Any “lead magnet” type offering
Next, we’ll talk about some of the best techniques needed to create a highly successful landing page!
2. Who Are You Targeting
Who is the perfect type of person you are targeting with this ad? This is so important to creating a successful l landing page because it forces you to think about what problem you can solve for them.
This question may seem redundant, but it’s essential to continue asking yourself with every campaign, form, email, content, landing page, etc you do because you can easily get lost in what you think your audience may want versus what they are really looking for.
The key to successful landing pages is convincing your viewer that you have a something that can help them in some way.
For example, if you run a self-improvement/development blog and you know the person you’re targeting is a female college student struggling with maintaining balance and positive mental health in her busy life, maybe your landing page is a prompting to sign up to your email list and receive a free Morning Routine Checklist with tips to keep you motivated each day.
This is a perfect way to catch your target audience’s attention. This solves a problem by offering a solution that you created in order to help this person’s life in some way, while also getting a new email subscriber!
In order to suck your viewer into this offer you’ll need a compelling headline!
3. Headline! Headline! Headline!
It’s no shock that this is undoubtedly the most important part of successful high converting landing pages.
Too long of a headline can turn a potential lead off, and too short can be misleading and confusing. Try to keep your headline between 5 and 10 words if possible in order to convey a clear and meaningful message. Your subheading can be longer, being that its purpose is to instruct a bit farther than your headline did.
Headlines come in all shapes and sizes and can be in any format you choose to do. Some do simple statements, some do sentences, some even use commands. What’s important is that you choose a statement that blatantly gets your message across.
Ask some friends and trusted individuals to review your ideas and see which ones work best.
4. Subheading And Description
Some high converting landing pages do not require both a subheading and a further description, but some do. If you can get your message across in your heading and subheading, then great! But some pages need more description than others and that’s ok too!
Your subheading should further explain what your headline stated. Go a bit more in-depth about what you are offering.
A description is needed when you are selling or giving a service or product that needs more information in order to allow the customer to understand in full what they are signing up for.
Check out this example of each of these elements:
- Headline: Grab Your Free Paleo Recipe Book!
- Subheading: Indulge in some of our favorite recipes from our best-selling paleo cookbook today!
- Description: This ebook will include:
- 12 paleo recipes
- Grocery lists
- Portions sizes
- Meal plans
- 10 tips for sticking to your paleo plan
- A discount code for the full cookbook which has 100+ recipes
(This example is just the skeleton of the written elements that could be included in a landing page.)
5. Visuals
Whether your landing page is its own entity, separate from your website (maybe you don’t have a website) or it’s on its own page within your website, chances are it is going to be the first experience a new visitor has with your brand so make it stand out!
This doesn’t mean you need to be flashy and obnoxious with bright colors, breathtaking pictures and glitter everywhere (which totally can be the case if you so please) but rather that you create a visually-appealing aesthetic to your page.
At first glance, your visitor should be able to get a feel for the aesthetic and vibe, if you will, of your brand.
This can be as simple as incorporating the color scheme of your website into the background and details of your landing page or you can kick it up a notch by including your logo, a photograph, or anything else that helps your visitor associate your page to your brand.
My advice would be to keep it simple and to keep it you. You don’t want to overwhelm the viewer and distract them from the message you are sending with your high converting landing pages.
Creating and perfecting your landing pages will be a process at first, but once you start experimenting with some different layouts and offerings, you’ll soon find what works best for your brands and be building and selling your brand in no time!
Additional blogs you might like:
- How To Get Your First 100 Email Subscribers in 30 Days Or Less
- How To Grow Your Following Across Multiple Instagram Accounts
- How To Engage Your Target Audience
- How To Analyze Your Headlines So They Are Clickable
- How To Write Irresistibly Clickable Headlines
Fran Kolars is a blogging intern for LadyBossBlogger. She is currently working towards her bachelor’s degree in Retail Merchandising and Interior Design at the University of Minnesota. Blogging is an interest of hers that was sparked by her passion for mental health, self-care, and motivation for women.
Leave a Reply