Sustainability initiatives are more than just a bullet point on your website for consumers. As published in Forbes in November 2016, a report by consulting firm Roland Berger found that 75 percent of consumers take corporate sustainability responsibility into account when making purchases. (1) And they’re putting their money where their mouth is. A survey …
Tag: #green
5 Ways To Green Your Beauty Business
As business owners, we work hard to meet the needs of our customers. To say that organic products, natural ingredients, and eco-friendly thinking are in the wind lately is an understatement; and when it comes to sustainability, your typical beauty customer cares the most out of everyone. People mind what they put on their skin, …