Business Resources Email Resources

5 Steps To A Great Email Strategy

Whether or not Benjamin Franklin ever said “by failing to prepare, you are preparing to fail,” the quote is true for many things, including email campaigns. If you want to get the best results possible, it’s imperative to plan your campaigns thoroughly before launching them. Effective planning and implementation of email strategies will increase customer …

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Elaine's Advice Column Email Marketing Tips

5 Ways To Get People To Sign Up For Your Email List

You’re going to need 3 tools to help you build your email list; Sumo – helps you collect emails when people visit your blog/website. ConvertKit – helps you stay in contact with the people that sign up for your list. Canva – helps you design a freebie to give your visitors in exchange for their …

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Branding Tips Elaine's Advice Column Influencer Tips

How To Pitch A Collaboration With Brands

As someone who receives numerous pitches from Public Relations teams every single day, I know what catches my attention and what doesn’t. One thing that lots of people will tell you to do that you really don’t need to do is send a “media kit.” Now, having said that, you still need a media kit, …

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