At times, it can feel as though we are bombarded with each new social media app. This is especially true in our current age of influencers and social media experts. Keeping up with the changing
Posted in Blog Resources, Influencer Resources, Interviews, Marketing Resources, Networking Resources, PR Resources
We have seen many social media apps come and go (RIP Vine) but perhaps none have exploded with popularity quite the way TikTok has. A colorful app with the opportunity to post up to 3 minute long
Posted in Blog Resources, Business Resources, Influencer Resources, Marketing Resources, Networking Resources
With the ever-increasing amount of social media apps, it has never been easier to become an influencer. But with this pseudo-celebrity status, does one start to lose their own touch with reality?
Posted in Blog Resources, Business Resources, Networking Resources
Have you ever sparked up a convo with another person at a coffee shop? Grocery store? Had a great conversation and at the end of it they were given your info and you were given theirs? The same way
Sponsorships are a good way to bring in profit and show products you love to your audience. A brand will pay or sponsor you in return for you promoting their business and products. It may seem
Posted in Blog Resources, Brand Resources, Business Resources, Influencer Resources, Networking Resources
LinkedIn is a great social media platform for professional interaction and growth. Networking has now become easier than ever, and many users find themselves making authentic occupational connections
Posted in Blog Resources, Business Resources, Influencer Resources, Marketing Resources, Networking Resources, Small Business Resources, Solopreneur Resources
When I first started in the publicity business more than 13 years ago, I used to build my media lists organically… Meaning that I didn’t subscribe to a database or purchase media lists. I
Posted in Business Resources, Marketing Resources, Networking Resources, Small Business Resources, Solopreneur Resources
Starting a freelance business in any industry comes with its challenges. Many novice business owners fail to properly market their business. This results in poor interaction with potential clients
Posted in Blog Resources, Brand Resources, Business Resources, Email Resources, Networking Resources, PR Resources, SEO Resources
Blogger’s envy: the feeling you get when you open a blog page that somehow looks professional, has good content, makes money, and has followers. The great bloggers seem to have this way of pulling
Posted in Business Resources, Networking Resources, Small Business Resources, Solopreneur Resources, Startup Resources
Every aspiring entrepreneur needs certain resources to be successful. You’ll need a business plan and sound business model, access to the media, mentors and advisers, customers, and of course, a