Branding Tips Elaine's Advice Column

How And Why It’s Crucial To Create A Strong Personal Brand

As an entrepreneur, your personal brand has the ability to set you up for speaking opportunities, podcast interviews, media coverage, and more! When done right you can showcase yourself as an expert in the areas of your expertise. As a freelancer, personal brands are crucial for showing your skills to establish credibility and dependability and …

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How To Build A Brand That Lasts

As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …

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How To Feel Confident For Your Business Photo Shoot

In this digital age, images are the language of the internet. Swoonworthy Instagram feeds are enough to make a girl feel like a lousy loser if she doesn’t keep her comparison reflex in check. It’s easy to fall into the trap of believing that everyone else is naturally photogenic, that their business is on fire …

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