A fundraising plan is a strategically written blueprint of annual efforts to raise money, increase visibility, and basically keep you sane. Also known as a fundraising calendar, this piece of revenue-generating paper is crucial to the livelihood of any business. Whether you run a startup, nonprofit, church, charity, or school, an effective fundraising plan provides guidance for the marketing strategy and tactics needed in order to survive any development mayhem.
The best starting point for a fundraising plan is at the END. What is your overall fundraising goal? Exactly how much money do you need to raise in order to stay MORE THAN afloat? Think about the needs of your organization/business and determine an exact number. Be sure to include your goal for the next 3-5 years as well.
What is the purpose of this venture? Why do you need the amount you stated in question #1? What is your operating budget? What will raising the money do for your business/organization?
You have answered how much money you need to raise and what it will mean for your business/nonprofit. Now, let’s take a look at HOW you plan to achieve your financial goals. Go into detail about what strategies will make certain amount of money until you reach your total fundraising goal. For example, if you plan to host a gala raising $10k and a mailing campaign raising $3k, these tactics will equal your total fundraising goal of $13k. Proven fundraising tactics can include:
- Mail campaigns
- Mobile giving campaigns
- Individual giving (asking known major donors for donations)
- Radio Broadcasting
- Social Media Marketing
- Participatory fundraising campaigns (like read-a-thons, cook-offs, etc.)
- Website Donations
- Go Fund Me Campaigns
How will you creatively engage donors? It has been proven that the Return on Investment (ROI) rapidly declines if fundraising programs are deemed stale or stagnant to donors. How will yours be different?
Return on Investment (ROI)
How much will it cost to fundraise effectively? Are there any high cost purchases, like advertising? What is the expected Return on Investment? In other words, do you expect to break even, above or below?
Karnitia Holmes is the founder of Polished Consulting, a boutique firm specializing in grant writing and fundraising consulting to nonprofits and purposepreneurs everywhere. Visit her page at www.polishedconsultinggroup.com for more info!
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