Why Your Business Should Work With Different Levels Of Influencers

Have you ever wondered why large businesses use influencers of all levels?

There are many benefits of having influencers of different levels in the influencing world.

Here are 4 reasons why your business should work with influencers of different levels:

1. Newer and Smaller Influencers Have Better Engagement Rates

Follower count isn’t everything.

Newer influencers generally interact with their followers more leading to better engagement on their posts. The smaller and newer influencers also tend to put more time and thought into their posts and captions, giving people more of a reason to find the trustworthy and engage with the post.

This means more people will actually notice your brand- and not just who is promoting it.

2. More Genuine Influencers

When you don’t care about the experience of your influencer in the influencing world or their follower count, you can reach out to people who have posted about you without receiving payments or products.

When hired on as an influencer for your brand, these people will likely be more genuine as they already care about your brand.

3. Large Influencers Are Key Opinion Leaders

Mega-influencers (celebrities and internet stars) are the internet’s key opinion leaders.

It is great to have a mega-influencer speak well of your product at first to get the name out and form a general consensus. Then later, when micro-influencers promote it, it will seem even more like a genuinely great product.

4. Different Products Require Different Influencers

You want the consumer to relate to your influencer. There is no one-size-fits-all in influencer marketing.

For example, it may not be best for a celebrity influencer to promote an app for baby food coupons, but it may be great for a newer mommy blogger with a smaller audience. That is because even though the mommy blogger has a smaller audience, they are more of the niche target.

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Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.

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