Veronica Romney is a full-time SEO nerd, a wife, a mama of two, and a Florida native. She is the Founder and President of LoSoMo, Inc., a digital marketing agency based in Boca Raton that focuses on quality work and refreshing, empathetic client relationships. When she isn’t busy wrangling a business and two kids, she speaks worldwide about digital marketing, running a company, and being a successful woman in business.
What motivated and inspired you to start your own business?
Building a business in my blood. Both of my parents are entrepreneurs, and from a young age I watched them start a small business out of our garage and grow it into a successful company. Ever since, I’ve always been drawn to entrepreneurial stories.
I have this deep desire to create an environment where we can cultivate our own future leaders and help great people. My husband, Scott, also came from an entrepreneurial family background. We both always knew that we would start and run our own business someday, and here we are.
Tell us about your business.
LoSoMo is a digital marketing company that believes in the underdog and focuses on helping local businesses grow, all while using up-to-date and ethical strategies. Not all digital marketing is created equal, and we use the latest tools and techniques, extensive keyword research and user knowledge, and a full range of tailorable marketing services to ensure that your customers hear what you’re trying to say. We get it, so you don’t have to.
- BBB Board Member
- Publications: Invibed, Huffington Post, Modern Boca Mom, Student Housing Business
- Podcasts and Webinars: The Sales Evangelist, Entrata, Boca Chamber Radio
- Nationwide Speaking Engagements: Marketing Masters for Franchise Owners, GameTruck Annual Franchise Conference, Entrata 2017 Summit, Fogelman Conference, NAA 2016, College Hunks Reunion 2017, ShelfGenie Annual Conference 2016, Lauderdale Yacht Club, PSI Summit 2015, 2014, 2013, and more
- Google Adwords Certified
Where is your business based?
LoSoMo, Inc. is based in Boca Raton, FL—not far from the home where I grew up.
What were the first few steps you took to get your business up and running?
The biggest step to get our business up and running was just deciding to do it. Choosing a name, buying the domain, renting an office space, and just getting our ideas from our head out into the world was huge.
These seemingly simple things made it feel real and gave us the motivation to get going. Our first clients were just by word of mouth. Reaching out to our community, letting them know of our existence, and just asking if anyone needed any help were the first steps.
What has been the most effective way of raising awareness of your business and getting new customers?
Getting involved in our local community and with other local business owners have hands down been the most effective ways of raising awareness about our business. Early on we joined our local Chamber of Commerce, became a part of the Boca Raton BNI Chapter, and began seeking out local speaking engagements and community involvement. We even hosted some community classes in our own office. Making connections in the community has led to bigger and better connections throughout the south and even nationwide.
What have been your biggest challenges so far?
Our biggest challenge has proved to be finding the right people to help us build our dream, and I think that’s a struggle for a lot of service-based startups. When you are delivering a service to your clients, you are only as good as your people. Even if you are offering an outstanding, unique, and quality service, if your people aren’t behind it or aren’t unified, it can be difficult to be successful.
How did you overcome these challenges?
Even though it can be difficult when revenue is tight, investing in good people and quality training has proved worthwhile. Always having a backup to a backup to a backup and never relying on one software, one person, one method, etc. has helped us to overcome many challenges that small startups face.
How do you keep motivated through difficult times?
I have to pause and remember that there is opposition in all things. Creating something great shouldn’t be easy, or else everyone would already be doing it. Building a business is a constant cycle of two steps forward, one step back.
Accepting and understanding that the path to success comes with many ups and downs has kept me motivated when times are tough and clear solutions aren’t readily available. Learning to bounce back has helped our steps forward far outweigh our setbacks.
How do you distinguish yourself from your competitors?
Our knowledge, our approach, our care, and our people. These are our four core focuses, and we strive to live and breathe them as a company. We really really know our stuff, and everything we do is numbers and data based—no fake meaningless guarantees.
Our millennial thinking and empathetic customer care is refreshing. Our people are everything. We are down-to-earth, kind, and approachable nerds. We know when to have fun but always in a respectful and professional manner.
What is the best advice you have received recently?
“We can’t control the fact that bad things are going to happen, but it’s how we react to them that really matters.”
What advice would you give to other entrepreneurs?
Don’t ever let someone make you feel you have to prove anything to them. The only person you have to prove something to is yourself. I’ve had business people tell me that I have to “pay my dues” or defend my vision of the future or the direction I want to go.
The world is going to beat you up as it is; don’t surround yourself with people who don’t believe in you 120% or who chip away at your aspirations.
What are your favorite business tools/resources and why?
I live by lists. My favorite resource is Todoist, on both my desktop and my phone. As a true digital marketing nerd, I must stand by all things Google (gmail, calendar, drive, photos).
What is a good article or book you have read recently?
- The 4-Hour Workweek by Tim Ferriss
- Traction: Get a Grip on Your Business by Gino Wickman
Two mind-shattering reads that I would recommend to any business owner.
What are you currently learning about for your business or looking for help with?
I’ve been so ingrained in a service model mindset that I’m learning and challenging myself to automate more and educate more than just do.
What are your goals for the next few months and how are you striving to achieve them?
2018 is my coming out party. I left the corporate world officially in October of 2017, so 2018 will be my first year as my own person, and I’m going hard. I have 10+ speaking engagements in Vegas, Vancouver, Sydney, Napa, etc. I am ready to be seen and be appreciated. 🙂
What social media outlets do you use? List them below.
Instagram @themodernmormons, @losomoinc
Twitter @vromney, @losomoinc
Hashtags #modernmormons #losomoinc