Can you remember the moment you discovered your passion?
To be perfectly honest, I can’t quite remember the exact moment I realized that I was passionate about essential oils. It was mostly the result of a slow buildup of research and experiments over weeks and months.
Like most, I started out with essential oils by getting a diffuser. I loved it. Then I wanted to learn more. I liked the way essential oils all had different uses for any number of things, so I started researching how to put them to work in my life. I made all natural alternatives for all kinds of things in my house. All purpose cleaners, air fresheners, soaps, shampoos. You name it, I’ve “DIY’d” my way through it.
I realized that I wanted to make essential oils more than just my hobby—I wanted them to be the focal point of my business. Today, I’m the founder and proprietor of Aroma Outfitters, a growing company that sells a variety of essential oil accessories with a focus on beautiful wooden essential oil storage cases.
Here’s how I did it:
I Found My Niche
I knew from the get-go that I didn’t want to make another essential oil store similar to what everyone else was doing. Rather than selling essential oils themselves, I decided to focus on storage solutions for essential oils. I had custom wooden boxes developed and manufactured and eventually branched into other products (which I’ll briefly discuss below). Rather than following the crowd, I found a niche.
Only Selling the Best
From the beginning, I made a point of never cutting corners. I could likely have larger profit margins by selling inferior products, but that’s not how I want to do business. My goal is for Aroma Outfitters to become synonymous with high quality essential oil storage boxes, and so far, things are going very well in that direction. I attribute this to my dedication to quality.
Expanding Into Accessories
Since sales of our storage solutions were picking up, I wanted to look into other unique essential oil accessories to create and sell. Aroma Outfitters now offers a range of customer favorites like waterless car vent diffusers, rollerball bottles, and travel kits.
Producing High Quality Content Regularly
I believe that the free sharing of information is highly beneficial to just about any business. At least it certainly has been for Aroma Outfitters. I keep the blog updated regularly, usually posting at least twice a month, and we send out regular newsletters to our VIP members (which is a club that’s free to join). I’m constantly writing about tips, tricks, recipes, DIY projects, and more. In addition to bringing traffic to the site, it helps develop my brand as an authority.
Developing Real Relationships With Customers
I make a point of developing a relationship with my customers. We email, talk on the phone, and communicate through social media. Not only does this improve business by fostering customer loyalty, I’ve also been fortunate enough to make genuine friends who share my same interests and passions.
When It’s Something You’re Passionate About, It Doesn’t Feel Like Work
The moral of my story here is that when you’re passionate about something and you’re fortunate enough to turn that passion into your job, it doesn’t actually feel like work. I absolutely love what I do, and I really feel like I’m making a difference in the lives of people who, just like me, have discovered the many benefits of essential oils.
Go for your dreams—it just might pay off.
Wife and mother Charity DeVries is the founder of Aroma Outfitters. She’s passionate about essential oils and organic alternatives.