Influencer marketing is a field that has been developing for the past few years now and it doesn’t look like it’s stopping any time soon, so much that there have been new trends every year. According to Statista, the value of the influencer marketing industry was found to be at 3.7 billion US dollars in 2021, and estimated to be $16.4 billion in 2022.
The trends and innovations introduced in 2022 are continuing through 2023. That leaves us with big hopes that influencer marketing trends in 2023 will not disappoint! In this article, we will discuss the new trends that we think might still continue in the new year.
If you plan on keeping up with influencer technology, you need smooth and reliable internet connection. If you are looking for recommendations, dial the Xfinity customer service phone number to learn more.
3 Trends in Influencer Marketing That Will Grow in 2023
As we have already seen from the stats, influencer marketing is a billion-dollar industry so it’s no surprise that it will still hit big numbers in 2023. Demand and market spending will increase in influencer marketing, which is why it is important to pay attention to many trends that are becoming popular.
1. Multiple Platforms used for Different Niches
Traditionally creators have stuck to one platform as thier main focus. For example, if a creator has a million followers on TikTok and not on Instagram, they will focus on TikTok. Now creators may have audiences interacting with them across multiple platforms and it’s not uncommon anymore for them to post different content on each. For instance, they can post cooking videos on TikTok and upload nature reels on Instagram and be able to gain a huge following on both.
2. Increase in Video Content
Marketing agencies have been increasing their use of videos because the overall bandwidth, which is the internet speed we receive all over the world, has increased after the introduction of 5G technology. This has made both creating and consuming video content extremely easy which has led to more video partnerships with influencers.
3. Influencer’s Role in Live Shopping
Live shopping gained momentum in the year 2021, and it will definitely continue in 2023. People love watching influencers try on new things like applying lotion, playing around with new devices they want to buy, and more. They get immersive learning about products they are looking to buy.
In the year 2022, Walmart made a partnership with a few TikTokers to host a live shopping experience so that viewers on the internet could see what live shopping is like. Hence, we are definitely expecting to see such collaborations between influencers and brands in 2023.
Wrapping Up
We may have listed only three trends that we think will shape influencer marketing in 2023, but other trends in influencer marketing will also see growth.
Additional articles you may be interested in:
Leave a Reply