TikTok is one of the most popular social media platforms with over 1 billion active users. This makes the platform a great place to showcase your brand’s products. Promoting your products is easy with the help of TikTok Shopping. It allows users to easily shop your products while scrolling on the app they love. Here’s a guide on how to grow your business using TikTok Shopping.
What is TikTok Shopping
TikTok Shopping is a feature on the app that allows creators on the platform to sell and promote their products. The social commerce feature allows creatures to attach a shopping tab to their profile.
This creates a feed of products that is easy and fun to shop for users without taking them off the app. Creators can also tag products in their regular content, helping to increase the visibility of their products.
The feature can only be attached to Shopify merchants that have a TikTok Business account. In September 2021 only a select few merchants have been able to use the platform during its rollout, but over the coming months, the feature will become available to those that qualify.
How to create a successful TikTok Shop
1. Optimize products
Your product listings are front and center in your TikTok Shop, so make sure you showcase them to appeal to customers. Focus on the images you chose to represent your product.
Try to make sure your brand’s aesthetic is reflected in the images. Also, let users fully see your products. The easier it is for people to view your products, the easier it is to shop, increasing the likelihood they’ll buy something.
Additionally, give the titles and descriptions of your items to help users learn more about your products. The title can only be 34 characters, so use the description to include other important details.
2. Spread the word
In order to make your TikTok Shop successful, it’s important to spread the word about it. Let your audience know they can easily shop for your products on the TikTok app.
Create a few TikTok videos to highlight your new shop. This will catch your audience’s attention and encourage them to check your listings out. Your followers will be just as interested as you are in the new shoppable feed.
3. Plug products
Not only is it important to spread the word about your shop, but also to promote your products. TikTok is a great place to plug products, as products often go viral on the platform’s for-you-page.
Highlighting your products in your TikToks keeps your audience up on the new items you are offering. Additionally, it brings those interested over to your TikTok Shop where they’re likely to make a purchase.
4. Partner with creators
A great way to bring new users onto your TikTok Shop is for your brand to partner with creators. Creators, even smaller ones, can have a lot of influence over the preferences of their followers.
By partnering with a TikTok creator relevant to your brand, you are increasing your visibility to your target audience. Creators also know how to access their audience better than your brand might, so letting them promote your products as part of their content can be very effective.
Start a TikTok Shop now
TikTok is a popular platform with a variety of different audiences. This makes it a great place for a variety of brands to highlight their products. TikTok Shopping is a great feature on the platform that allows users to shop your products even easier through a scrollable feed. Users will be able to purchase products without even leaving the app, increasing your sales and growing your business.
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Alaine Meier is a blogging intern at LadyBossBlogger. She currently attends the College of the Holy Cross and is studying economics and environmental studies.