Business Resources Email Resources

How To Use Data To Improve Relationships With Customers

Data is important to the success of a company. You use data to determine whether your company is making a profit, assess areas in your company that needs improvement, and your market position compared to your competitors. Did you know that you can also use data to improve your relationship with your customers? Believe it …

Continue Reading
Brand Resources Business Resources Marketing Resources

How To Use Visual Storytelling To Attract New Customers: A Budget-Friendly Guide

Storytelling in marketing connects with audiences through an engaging, sometimes interactive, format. This marketing effort lessens the aggressive nature of campaigns by using personal, branded, and user-generated stories. The idea is to promote a product/service’s features, benefits, and use through an open, emotional journey. Does your business have an interesting story, operation, or community? Think …

Continue Reading
Author Interviews

Lucy English Became An Author And Unintentionally Started Her Own Business

Lucy English, PhD is a sociologist and thought leader on work and life success. She is a regular contributor to Working Mother magazine and Diversity Best Practices. Lucy is a single mother of two boys and a puppy, and the author of the Penny Wade Mystery series. Her new book, Girl Ghosted, was released August …

Continue Reading
Business Resources Marketing Resources

How To Make Your Promotions Impress

When it comes to your marketing strategy, where do you tend to put the majority of your focus? As the industry changes, it’s more likely that your efforts will follow the trends, meaning that your strategy could be more digitally focused and follow what consumers want. While this isn’t necessarily a bad thing, it may …

Continue Reading
Author Interviews

Theresa James Wrote A Memoir In Order To Heal From Her Ex-Husband Murdering Her 3 Children Then Murdering Himself

Theresa James is a proud veteran of the US Air Force. She is also the survivor of a traumatic, life-altering event. Through her writing, she shares her story to inspire and help others in their own life struggles. James lives in the Chicagoland area with her husband, Todd. What motivated and inspired you to start …

Continue Reading
Interviews Videographer

Reema & Sania Started As Indie Filmmakers And Now Run A Global Video Production Company For Startups

Founders Sania Jhankar and Reema Dutt started as indie filmmakers and now run a global video production company for startups. With a unique perspective to the startup world, which shines visibly through their work, their clientele includes names such as Google and Polaroid, as well as a diverse range of startups like Splacer and PHIND, …

Continue Reading
Branding Digital Media Interviews Marketer Media Production Public Relations

Tsitaliya Mircheva Helps Women At Any Stage And Age Of Life Build An Iconic Personal Brand

Tsitaliya Mircheva is the founder of Mums in Heels and the creative director behind numerous films portraying iconic women and their lifestyle. Her passion is capturing a personality, a mood, and an experience into a beautiful story in words and visuals. Tsitaliya loves expressing herself through writing and visual story telling and her mission is to encourage …

Continue Reading
Interviews Marketer Public Relations

Fernanda Guichon’s Unexpected Pregnancy Motivated Her To Stop Dreaming And Start Doing

New Yorker, Fernanda Guichon serves as a full service PR and social media freelance professional. She will be graduating from the Fashion Institute of Technology with a B.A. in Advertising and Marketing Communications spring of 2018. She has maintained a full working schedule while attending school part time, and has over two years of professional …

Continue Reading
Financial Coach Interviews

Sarah Li Cain Shifts Money Mindsets Through Financial Storytelling

Sarah Li Cain is a financial storyteller who weaves practical tips and strategies into her client’s work so that those trying to change their money mindset can see themselves in the starring role. She advocates that financial resilience is the key to a happy and productive life. You can find her over at highfivingdollars.com, where she’s …

Continue Reading
Blogger Interviews Speaker

Arlene Garcia Transforms Adversity Into Triumph And Inspires Thousands With Her Story

Dr. Arlene Garcia is the founder and editor of BitterSweet: Real Talk, an inspirational site that explores the bitter, the sweet, and ugly life experiences on her personal road to recovery from a chronic illness. Her life’s mission is to inspire others to turn adversity into triumph and live their best life now! She is …

Continue Reading