Data is important to the success of a company. You use data to determine whether your company is making a profit, assess areas in your company that needs improvement, and your market position compared to your competitors. Did you know that you can also use data to improve your relationship with your customers? Believe it or not, the information you gathered may be used to … [Read more...] about How To Use Data To Improve Relationships With Customers
#storytelling
How To Use Visual Storytelling To Attract New Customers: A Budget-Friendly Guide
Storytelling in marketing connects with audiences through an engaging, sometimes interactive, format. This marketing effort lessens the aggressive nature of campaigns by using personal, branded, and user-generated stories. The idea is to promote a product/service's features, benefits, and use through an open, emotional journey. Does your business have an interesting story, … [Read more...] about How To Use Visual Storytelling To Attract New Customers: A Budget-Friendly Guide
Lucy English Became An Author And Unintentionally Started Her Own Business
Lucy English, PhD is a sociologist and thought leader on work and life success. She is a regular contributor to Working Mother magazine and Diversity Best Practices. Lucy is a single mother of two boys and a puppy, and the author of the Penny Wade Mystery series. Her new book, Girl Ghosted, was released August 15, 2017. What motivated and inspired you to start your own … [Read more...] about Lucy English Became An Author And Unintentionally Started Her Own Business
How To Make Your Promotions Impress
When it comes to your marketing strategy, where do you tend to put the majority of your focus? As the industry changes, it’s more likely that your efforts will follow the trends, meaning that your strategy could be more digitally focused and follow what consumers want. While this isn’t necessarily a bad thing, it may not be in your business's best interest to follow an all-new … [Read more...] about How To Make Your Promotions Impress
Theresa James Wrote A Memoir In Order To Heal From Her Ex-Husband Murdering Her 3 Children Then Murdering Himself
Theresa James is a proud veteran of the US Air Force. She is also the survivor of a traumatic, life-altering event. Through her writing, she shares her story to inspire and help others in their own life struggles. James lives in the Chicagoland area with her husband, Todd. What motivated and inspired you to start your own business? I have always enjoyed writing and felt, … [Read more...] about Theresa James Wrote A Memoir In Order To Heal From Her Ex-Husband Murdering Her 3 Children Then Murdering Himself