GG Benitez, founder of GG Benitez & Associates Public Relations Inc., is one of the industry’s leading independent public relations professionals with full-service capabilities. A graduate of UCSD with a degree in Economics (1995), GG enjoyed a highly successful career in outside sales before launching her own brand of trademarked onesies in 2005. While her brand was a … [Read more...] about GG Benitez Runs A Small But Mighty PR Agency
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How To Pitch A Collaboration With Brands
As someone who receives numerous pitches from Public Relations teams every single day, I know what catches my attention and what doesn't. One thing that lots of people will tell you to do that you really don't need to do is send a "media kit." Now, having said that, you still need a media kit, just not the super designed one you may be thinking. Include the information you … [Read more...] about How To Pitch A Collaboration With Brands
Chanel Rae Pettaway Breaks Artists Into The Music Industry Through Public Relations
Chanel Rae Pettaway is a Brand and Media Director for top brands across multiple genres including music, fashion, venues, entertainment, and technology. She's also the co-host of a new podcast for the millennial mom “Our First Time; AMommyCast.” Chanel was also the recipient of the Essence of a Woman award from the Queens chapter of the NAACP (March, 2012) and named top 45 … [Read more...] about Chanel Rae Pettaway Breaks Artists Into The Music Industry Through Public Relations
5 Ways To Get PR With A Minimal Budget
Small businesses don’t always have the budget to include public relations, yet it is a crucial aspect of success for any business. Even with a budget, oftentimes these start-ups aren’t sure where to turn for PR support. Aligning your business with the right partners is essential in taking the next step and growing the business. Included below is a few helpful tips for those … [Read more...] about 5 Ways To Get PR With A Minimal Budget
How To Create Killer Press Releases
You only have three seconds to catch the attention of an editor or journalist. Learn how to do it right the first time. When you're trying to catch the attention of a journalist or a television producer, it can be upsetting when you don't get a response after two or three emails. Don't fret! As the owner of a fashion and lifestyle PR firm and a publicist who has landed … [Read more...] about How To Create Killer Press Releases