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5 Ways To Know If Your Business Needs Professional Public Relations

Public Relations like many other professions with low entry barrier is largely mystified and it’s not exactly clear what it does and how it benefits businesses. Most people think that other than creating awareness for your business the role of public relations is really not justifiable especially when you have to pay for these services. …

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Interviews Public Relations

Caroline Kalentzos Provides Public Relations For Luxury Lifestyle Brands

Caroline Kalentzos is an Instagram influencer and CEO of POSH PR®, a PR agency serving luxury lifestyle brands and women-owned small businesses. She started her career as a medical salesperson but soon transitioned to work in the fashion, beauty, and lifestyle spheres. Over the years she has taught herself web design, event planning, brand building, …

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12 Ways To Fix Your Pitches When You’re Not Getting Responses

Pitching yourself to brands, blogs and businesses is essential to making money online. Unfortunately, there’s a ton of people who want to make money online, so your competition level is going to be high. The good news is, with the right techniques, it’s easy to make you and your blog stand out from the crowd! …

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Jennifer Berson Specializes In Promoting Beauty, Baby And Lifestyle Brands

Jennifer Berson is the President & Founder of Jeneration PR, a Public Relations & Social Media Marketing firm specializing in promoting beauty, baby & lifestyle brands. Jen’s retainer clients range from small and mid-sized brands to multi-billion dollar publicly traded companies, and everything in between. Jen is also the creator of the Agency Accelerator, where she …

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How To Write The Perfect Media Pitch

Ever seen a feature in a magazine or on a website and dreamed of seeing yourself there? Here’s a little secret: you CAN get there! The truth is, journalists (bloggers especially!) are always looking for new content, and they love when you can hand them exactly what they need. But how do you convince someone …

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GG Benitez Runs A Small But Mighty PR Agency

GG Benitez, founder of GG Benitez & Associates Public Relations Inc., is one of the industry’s leading independent public relations professionals with full-service capabilities. A graduate of UCSD with a degree in Economics (1995), GG enjoyed a highly successful career in outside sales before launching her own brand of trademarked onesies in 2005. While her …

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How To Pitch A Collaboration With Brands

As someone who receives numerous pitches from Public Relations teams every single day, I know what catches my attention and what doesn’t. One thing that lots of people will tell you to do that you really don’t need to do is send a “media kit.” Now, having said that, you still need a media kit, …

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Interviews Public Relations

Chanel Rae Pettaway Breaks Artists Into The Music Industry Through Public Relations

Chanel Rae Pettaway is a Brand and Media Director for top brands across multiple genres including music, fashion, venues, entertainment, and technology. She’s also the co-host of a new podcast for the millennial mom “Our First Time; AMommyCast.” Chanel was also the recipient of the Essence of a Woman award from the Queens chapter of …

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5 Ways To Get PR With A Minimal Budget

Small businesses don’t always have the budget to include public relations, yet it is a crucial aspect of success for any business. Even with a budget, oftentimes these start-ups aren’t sure where to turn for PR support. Aligning your business with the right partners is essential in taking the next step and growing the business. …

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How To Create Killer Press Releases

You only have three seconds to catch the attention of an editor or journalist. Learn how to do it right the first time. When you’re trying to catch the attention of a journalist or a television producer, it can be upsetting when you don’t get a response after two or three emails. Don’t fret! As …

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