Business Resources Small Business Resources Startup Resources

Why Industry Events Are Important For Startup Growth

As a startup, one of your biggest concerns is building enough credibility so that other companies and influencers will take notice of you. Due to the sheer amount of startups popping up in the past year, it’s become increasingly difficult to get noticed.  Most startups focus too much on growing their digital presence or connecting on …

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Event Planner Interviews

Lisa Jennings Creates And Plans Unique Play-Based Events

Lisa Jennings is the Chief Experience Officer for Wildly Different, which specializes in unique, play-based events. She has a B.S. degree in Leisure Services & Studies (a fancy name for Recreation) from Florida State University. From there, Lisa gained well-rounded experience from a variety of positions over the course of 30 years. She has worked …

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Business Resources Marketing Resources

How To Make Your Promotions Impress

When it comes to your marketing strategy, where do you tend to put the majority of your focus? As the industry changes, it’s more likely that your efforts will follow the trends, meaning that your strategy could be more digitally focused and follow what consumers want. While this isn’t necessarily a bad thing, it may …

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Interviews Travel Wedding

Janine Ferko Specializes In Planning Honeymoons, Destination Weddings And Romantic Getaways

With over 20 years of experience in the travel industry, Janine Ferko’s passion for travel and for helping plan the perfect trip is as strong as ever! She loves just about everything there is to do with travel! From discovering new places, to tasting new foods whether in Tuscany or the South of France, to …

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Event Planner

Cassandra Michler Puts On Legendary Events Both Domestically And Internationally

Wisconsin native, Cassandra Michler, moved to Los Angeles in 2008 to pursue her dreams in the fields of fashion and event production. A 2010 graduate of The Fashion Institute of Design and Merchandising, Cassandra brings with her six dedicated years of both domestic and international event production experience. Mentored and recognized by leading industry professionals, …

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