Business Resources Email Resources

How Often Should You Send Emails?

You’ve heard before and now you’ll hear it again: timing is everything. In the fast-paced, “information overload” world of digital marketing, there’s really nothing more important than making sure your message is given to the right people at the right moment. If marketing emails are an essential part of your online strategy to expand your …

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Business Resources Email Resources

How To Use Video To Increase Your Email Response Rate By 80%

Visual content is taking over the web. You can’t spend time on the net without running into loads of photos, gifs, memes, screenshots, infographics, and videos. Visual Teaching Alliance found that 90% of the information transmitted to the brain is visual. When this is the case, it is no surprise that visual content exploded on …

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Business Resources Email Resources

5 Steps To A Great Email Strategy

Whether or not Benjamin Franklin ever said “by failing to prepare, you are preparing to fail,” the quote is true for many things, including email campaigns. If you want to get the best results possible, it’s imperative to plan your campaigns thoroughly before launching them. Effective planning and implementation of email strategies will increase customer …

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Elaine's Advice Column Email Marketing Tips

5 Ways To Get People To Sign Up For Your Email List

You’re going to need 3 tools to help you build your email list; Sumo – helps you collect emails when people visit your blog/website. ConvertKit – helps you stay in contact with the people that sign up for your list. Canva – helps you design a freebie to give your visitors in exchange for their …

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How To Get Better Results From Your Email Marketing Strategy

Email communication remains one of the most effective marketing tools in business today. The simplest and most obvious way to increase the effectiveness of your email distribution is to conduct experiments on limited groups of recipients and analyze the results. Let’s dive into five things you can do to increase the efficacy of your email …

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Elaine's Advice Column Email Marketing Tips Social Media Tips

How To Turn Your Social Media Followers Into Subscribers

I’ve been blogging for a year and a half now and grew LadyBossBlogger.com to over 100K followers across all my social media channels… However, once I got there, I realized that followers are great, but emails are better. WAAAAY BETTER. ? I wish I had spent more time amassing emails v.s. followers, which is what I am …

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