Discounts can be a great way to attract new customers to your e-commerce site. However, they can also be a road to ruin. You have to carefully consider your strategies for employing coupon codes to ensure you get the best return on your investment. Whether you’re considering how to sell makeup, fishing tackle, or car audio equipment online, deploying discounts in a wise … [Read more...] about How To Develop A Successful Digital Coupon Campaign