Christine Lieu is the founder and creative director of CL Designs. She has worked with startups to corporate clients, such as Walmart, Sportsnet, CBC Music, and so on. Her passion to share the impact of design has led her to help other entrepreneurs and businesses take action in the pursuit of their branding and how they communicate to their audience. What motivated and … [Read more...] about Christine Lieu Helps Businesses Grow Through Smart Design
#collaboration
How To Pitch A Collaboration With Brands
As someone who receives numerous pitches from Public Relations teams every single day, I know what catches my attention and what doesn't. One thing that lots of people will tell you to do that you really don't need to do is send a "media kit." Now, having said that, you still need a media kit, just not the super designed one you may be thinking. Include the information you … [Read more...] about How To Pitch A Collaboration With Brands
How To Get Brands To Notice, Collaborate, And Pay You As An Influencer
If you know what brands are looking for, you'll know how to fit their needs. But before we dive into that, you must have the right mindset and approach towards influencer marketing; and no, it's not all about freebies. You have to start thinking of yourself (and your brand) as an advertising agency. Magazines, TV, and other traditional forms of advertising no longer control … [Read more...] about How To Get Brands To Notice, Collaborate, And Pay You As An Influencer
5 Affordable Digital Strategies For Startups
When you launch your startup, you need to be smart about your marketing and business strategy. Unless, you’re lucky enough to be backed by several generous investors, it’s likely that like most startups you’re working on a tight budget. The best way to make this budget work for you is to deploy digital strategies to maximize the impact of your activities. Get a business … [Read more...] about 5 Affordable Digital Strategies For Startups
Fateme Banishoeib Innovates Businesses By Putting People At The Center
Fateme Banishoeib is a strategic leadership consultant with a focus on change management and designing teams for innovation and inclusion. She understands corporate environments from having spent years leading them as a Fortune 500 executive. Fateme gives talks and workshops around the world about human-centered business. She's also a poet. Her most recent collection of poems, … [Read more...] about Fateme Banishoeib Innovates Businesses By Putting People At The Center