Brand Resources Elaine's Advice Column Small Business Resources Solopreneur Resources

How And Why It’s Crucial To Create A Strong Personal Brand

As an entrepreneur, your personal brand has the ability to set you up for speaking opportunities, podcast interviews, media coverage, and more! When done right you can showcase yourself as an expert in the areas of your expertise. As a freelancer, personal brands are crucial for showing your skills to establish credibility and dependability and …

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How To Build A Brand That Lasts

As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …

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Christina Elmen Helps Individuals And Brands Create Their Image And Presence

Christina Elmen is a marketing professional, entrepreneur, and blogger who strives to inspire women in pursuit of their dreams and best selves. Inspired by her passion for helping others, Christina provides powerful support and insights for a passionate, successful women eager to achieve their goals. Her focus is on a much bigger pictures that includes …

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Renée Walker Helps Brands Achieve Sustainable Long-Term Growth

Renée T. Walker has literally honed her business, branding, communication and leadership expertise through executive positions with multi-million and billion-dollar brands in the private, public and nonprofit sectors. Following nearly three decades of communications and leadership experience, she launched her own strategic communications consultancy, RENEE WALKER & ASSOCIATES (RW&A), in 2012. Renée is on a …

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How To Make Your Promotions Impress

When it comes to your marketing strategy, where do you tend to put the majority of your focus? As the industry changes, it’s more likely that your efforts will follow the trends, meaning that your strategy could be more digitally focused and follow what consumers want. While this isn’t necessarily a bad thing, it may …

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