Branding Tips Elaine's Advice Column

How And Why It’s Crucial To Create A Strong Personal Brand

As an entrepreneur, your personal brand has the ability to set you up for speaking opportunities, podcast interviews, media coverage, and more! When done right you can showcase yourself as an expert in the areas of your expertise. As a freelancer, personal brands are crucial for showing your skills to establish credibility and dependability and …

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Brand Resources Business Resources Small Business Resources

How To Build A Brand That Lasts

As a real estate CEO and entrepreneur, I’ve built two multi-million dollar brands. Here is the advice I would give, based on my 20+ years of successful experience, to other female entrepreneurs who wish to do the same. Know The Brand’s Purpose The purpose of a brand is to deliver an amazing experience. What has …

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Author Branding Business Coach Interviews Public Relations Speaker

Renée Walker Helps Brands Achieve Sustainable Long-Term Growth

Renée T. Walker has literally honed her business, branding, communication and leadership expertise through executive positions with multi-million and billion-dollar brands in the private, public and nonprofit sectors. Following nearly three decades of communications and leadership experience, she launched her own strategic communications consultancy, RENEE WALKER & ASSOCIATES (RW&A), in 2012. Renée is on a …

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Blogger Branding Interviews

Katie Mander Is Helping People Start Blogs And Businesses From Scratch

Katie is the ladyboss behind Katie Mander Design & Social. She recently finished graduate school where she mastered in strategic communication, then she moved to Virginia to start her business. When she is not designing, branding, or posting on social media accounts, she is blogging over at her lifestyle blog, Chic But Psycho. What motivated …

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Business Resources Marketing Resources

How To Make Your Promotions Impress

When it comes to your marketing strategy, where do you tend to put the majority of your focus? As the industry changes, it’s more likely that your efforts will follow the trends, meaning that your strategy could be more digitally focused and follow what consumers want. While this isn’t necessarily a bad thing, it may …

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