Rosa Marcelin, is the designer and creator of LillyRoseCreations, LLC, “Your handmade jewelry boutique”. Rosa has been creating beautiful and timeless jewelry for many years. It has become her passion. She creates jewelry that is meaningful, energy driven and enhances a woman’s style. Her work is an extension of who she is.
What motivated and inspired you to start your own business?
I always knew something was missing in my life, but didn’t know what it was. I was always interested in the arts, but never pursued it. Working in Corporate America made me feel like I was dying a slow death, so I started creating jewelry. After I did, I knew I had found my outlet. It was just a hobby initially, but it has since become my side hustle and I can’t see myself doing anything else!
Tell us about your business.
At LillyRoseCreations, handmade jewelry boutique, we design and create handmade jewelry with high quality energy driven gems and wire (sterling silver and gold filled). I create delicate jewelry that not only enhances a woman’s beauty but are meaningful and attracts positive energy. When you purchase our designs, you get a piece of us… a piece of happiness.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I started creating jewelry with birth stones that we feature monthly! Check them out on instagram @lrcjewelry.
I am member of the Greater Ft. Lauderdale Chamber of Commerce and the National Association of Professional Women (NAPW).
Where is your business based?
My business is online and it is based in FT Lauderdale, Florida.
What were the first few steps you took to get your business up and running?
The first step was to commit and be focused. My jewelry designing has evolved just like my life, therefore developing a collection of designs was important. It is still a work in progress. On the business side, incorporating my business and opening a business bank account was also at the top of the list in addition to networking.
What has been the most effective way of raising awareness of your business and getting new customers?
That’s what I am still trying to figure out. I am online and I promote my business as often as possible along with attending local events.
What have been your biggest challenges so far?
Obtaining my target market in order to increase our online sales. I’ve managed to gain an online following and traffic to my website, but they don’t necessarily translate into purchases.
How did you overcome these challenges?
It’s a work in progress so I am constantly seeking advice from those who have managed to gain success in their own business. I’ve also investing in paid advertising, but it is still a struggle.
How do you keep motivated through difficult times?
Remaining positive and having faith that I am on the right path. I want to be able to support myself and my family doing what I love. I can’t go back to Corporate America just to be unhappy and unfulfilled.
How do you distinguish yourself from your competitors?
I create jewelry that is not just beautiful, but makes you feel good. I create my jewelry with beautiful gems that bring you positive energy. When a client purchases my jewelry, they receive a piece of happiness.
What is the best advice you have received recently?
Believe and have faith in myself.
What is a good article or book you have read recently?
Everything I’ve been reading has been online articles to help me in business.
What are you currently learning about for your business or looking for help with?
- Marketing and advertising my business.
- Finding my target audience to be able cater to them.
What are your goals for the next few months and how are you striving to achieve them?
My goal is to learn everything I need to know to make my business a success as well as develop email campaigns, blogs and content for my social media outlets.
What social media outlets do you use? List them below.
Hashtags #lrcjewelry #handmadejewelryboutique #handmadejewelrydesigner