It’s tough when you pour your heart and soul into a business only for it to fall into a decline. We all know that the risk of getting into business is that there is a huge possibility that your business will fail.
It’s sad, but you should not think that it’s the end, nor should you give up because you know what? It is perfectly possible to bring a dying business back to life. Here’s how…
If you look at these rebranding examples, you will see that it is possible for companies to change up the way they present themselves and for it to have a hugely positive effect on their fortunes.
Of course, it is not a certainty by any means, but if you work hard, do your research to find out what kind of things your target audience likes, and you never give up, you can turn things around and start turning a serious profit.
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2. Change Directions
If what you’re doing right now just isn’t working for you, then it might be worth pivoting and changing your direction a little. Obviously, this is much harder than it sounds, but it is a good way to get things moving again.
For example, if you currently sell a range of faux leather boots and you’re aiming for the high fashion market, but no one seems to be biting, you could change direction by targeting the vegan market, who by necessity need non-leather options and thus would be more likely to buy your stuff.
Of course, if your product or service really isn’t engaging with anyone, changing direction for you might be choosing a whole new business model or product completely. So, sit down, take some time to really think about what your business is dying and then change direction accordingly.
If you’re in the e-commerce world, you may want to consider dropshipping through Shopify versus selling on Amazon. With Shopify you own your contacts and can reach out to them when you have sales, with Amazon, you’re at their mercy.
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3. Tighten Your Niche
Could it be that your business is dying because you are trying to do too much and be too many things to too many people? If that is the case, you really need to nail down your niche and concentrate on doing a handful of things well.
If you focus on say, producing really beautiful handbags instead of offering bags, shoes, scarves, and clothing that is perhaps not of an amazing quality, then your customer might struggle to see your value.
Whereas if your purses are beautiful and desirable, but they are all you sell, they will see clearly what you do, what they can expect and where the value is.
4. Draw Up a New Marketing Plan
If what you’ve been doing hasn’t been working, a new marketing plan might be just what you need to breathe new life into your business.
Have you been posting on social media? If not, start doing that.
Have you created videos? No, do that now then.
Oh, and make sure that you conduct lots of market research so that you can be sure to get it right and target the right people with the right things.
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5. Take A Few Risks
If all else fails. Take some risks.
Create innovative products that no one has tried before; go for guerrilla marketing techniques that might be controversial and just keep moving out of your comfort zone because let’s face it, you have little to lose!