Rachel Newsome believes that children truly are the future and in order for them to be successful in their future it’s imperative that they know the history of their heritage. Especially the youth in the African descendant communities. It’s time that they understand and celebrate themselves. Read our interview with the lovely Rachel below…


What motivated and inspired you to start your own business?

I’ve always wanted to work for myself, I just couldn’t figure out what I had to offer the world. So I started doing some soul searching and self-evaluation trying to figure out who I was and what my purpose was on this earth. Then one day after witnessing some concerning behaviors and conversations between some young people and seeing the conditions of the community, it hit me. Our young people are so disconnected from life and more importantly they are disconnected from their heritage. So much so that it showed in their views of themselves, each other and in their behavior. So I set out to help rebuild the self-love and positive connections for our young people. I figured I’d start by re-introducing African culture and traditions back into my community through dance, language, fitness & nutrition and self-reliance training (agriculture and financial management). It is clear that the youth need additional guidance, compassion, love and encouragement, and I am here to give all those things. I am to help them become self-sufficient and successful.

Tell us about your business. 

Crowns On was created as a movement to restore the lost and stolen identity and spirit of African descendants. Our goal is to restore that connection to African descendants through cultural language, dance, fitness, nutrition and self-reliance training. Crowns On is not just a company name… It’s a Movement… It’s a Mantra… An Affirmation to ourselves that we must always keep our Crowns On even as we forge ahead into uncertain territories and times. We will do so with great courage, strength, fortitude and compassion while remembering and celebrating the greatness of our African Ancestors.

Are you currently running any promos/contests/giveaways that you would like our readers to know about?

Anyone who shares this article will receive a special discount on Crowns On merchandise. Use Discount Code: LadyBossLove16

Where is your business based?

We are based in Lincoln Park, MI. However, to spread the message of Crowns On I travel everywhere. Just call and I’ll be there.

What were the first few steps you took to get your business up and running?

My first step was to get all of my ideas out of my head and on paper. In my second step I identified my main goals and objectives (there were MANY…lol). My third step was the hardest, the trial and error phase and honestly I’m still learning through trial and error. I will say having a mentor and a great support system makes a world of difference in the trial and error phase. All in all, the reward of seeing my thoughts become reality and dreams come to fruition is an amazing feeling and a huge victory.


What has been the most effective way of raising awareness of your business and getting new customers?

The most effective means of raising awareness of Crowns On has been through my social media platforms, participating in community events and just interacting with the community.

What have been your biggest challenges so far?

My biggest challenge so far has been navigating this entrepreneurial world on my own.

How did you overcome these challenges?

I’m still working through some challenges. I’m currently looking for a mentor/coach. In the mean time I try to absorb as much information about new businesses as possible.

How do you keep motivated through difficult times?

In difficult times the purpose for me creating Crowns On keeps me motivated. I live, breath and sleep the mission of Crowns On.

How do you distinguish yourself from your competitors?

I feel like the composition of services I offer through Crowns On makes it extremely unique. The point of Crowns On is not to just be a name of a company, but an empowering MOVEMENT.

What is the best advice you have received recently?

Find a mentor.

What advice would you give to other entrepreneurs?

Find a mentor. Seek out people who are already successful in the field your purpose takes you in.


What is your favorite business tool or resource?

I am a research junkie. I love to learn new things and soak up positive relevant information from knowledgeable people. So the internet and in person networking has been great tools so far.

What social media outlets do you use? List them below.

Instagram @CrownsOnMovement
Twitter @crowns_on
Facebook www.facebook.com/CrownsOn
Facebook Group www.facebook.com/CrownsOnMvmnt
Website www.CrownsOnMovement.com
Email crownsonmovement@gmail.com
Hashtags #CrownsOn #CrownsOnMovement #AfricanCultureAndTraditions #AfricanDanceAndLanguage #KemeticYogaAndNutrition #VeganLife #SelfRelianceTraining #RBGMovement #TeamTriR

What is a good article or book you have read recently?

There are so many I’m reading right now, all pertaining to the goals and mission of Crowns On.

What are you currently learning about for your business or looking for help with?

  • I’m currently working on completing my certification to become a full fledge Kemetic Yoga Instructor/Trainer.
  • I’m currently learning various styles of African Dance and Languages.
  • I’m learning the ins and outs of gardening and agriculture.
  • I’m taking online courses for financial management and the fundamentals of building stock portfolios.

What are your goals for the next few months and how are you striving to achieve them?

My goals for the next few months are:

  1. Complete my certification for Kemetic Yoga and get some free classes up and running throughout various communities.
  2. Complete a proposal to present to various community centers and schools so that I can teach Yoga and nutrition in the schools.
  3. I plan to further my studies in African language, agriculture & gardening and financial management.