5 Best Ways To Promote Your Drop Shipping Ecommerce Store

Dropshipping enables you to sell products without needing to carry inventory.

The manufacturer generates, packages, and ships the product out to the customers, which makes this a low maintenance business model.

But what do we need to know before launching your first store?

Before we dive in, here are some additional resources you may find helpful:

5 Best Ways To Promote Your Drop Shipping eCommerce Store

1. Create A Content Marketing Strategy

Nothing good begins without creating a plan.

Just like a film studio goes through the pre-production course, an eCommerce business also requires a content marketing strategy

Write a list of all the approaches you plan on through reaching out to customers – whether it be videos, newsletters, or blog posts. 

Don’t forget to make it a point to check in with this approach now and then to evaluate how the content creation and distribution process is working.

Also, make sure you’re working with influencers to create fun product reviews!

youtube ladybossblogger Elaine Rau

Also, don’t forget about SEO and how important it is to learn how to get organic traffic online to your website!

2. Build Trust By Adding Customer Reviews

If you’re running a dropshipping store and sell authentic watches, customers will want to be convinced of the QUALITY.

Hence, adding ratings, testimonials, and customer reviews to your online shop is best to build trust. 

Make sure to have reviews on your website AND social media as well.

Oftentimes people check out your social handles BEFORE they consider purchasing something from you to make sure other people are also saying good things about your company and a place that most people trust reviews from is Facebook profiles.

Example from LadyBossBlogger’s Facebook Page – 5 out of 5 based on 162 people’s opinions!

ladybossblogger reviews

3. Do In-Depth Competition Research

You will be contending with other dropshipping companies as well as retail giants.

Remember that is where various potential drop shippers go wrong: because they search for a product that has little to no opposition.

That’s an indicator that there isn’t demand that specific product.

Search for products that have competition, as it’s an indicator that there’s a high demand and the business model is justifiable.

One of the most popular (and competitive) markets to tap into is women’s fashion.

However, make sure to carve out a niche for yourself WITHIN the popular niche.

If you don’t have a niche yet, read 12 Most Profitable Niches For Making Money Online.

For example, LadyBossBlogger Shop is a dropshipping store focused on WOMEN’S DRESSES ONLY – not pants, not shirts, not skirts, not anything else but dresses.


4. Pick The Right Supplier

Ultimately, the products you select mirror your brand. Hence, it is significant to be selective about your products.

Step 1: Supplier Audit

Check all the information of suppliers, the variety of products they sell as well as their reviews. By doing so, it ensures quality and credibility.

Step 2: Narrow Down The List

Compare the product prices, guarantees, and whether they include e-packet service.

Step 3: Get Rid Of Bad Suppliers

If, after all your investigation, a wrong supplier succeeds to slip through the crashes, don’t ever delay with changing them out. You don’t want to risk the credibility of your products because of them.

Use Oberlo to ensure you’re only dealing with good suppliers.

However, in order to use them, you must first have a Shopify account.

flamingo oberlo ladybossblogger shopify

5. Don’t Just Learn, Practice It

The exquisiteness of the internet is that there’s always someone who desires to provide details away for free. You can sign up for numerous dropshipping classes and pay for never-ending dropshipping e-books. 

Read blogs, participate in the forums, watch YouTube videos, and take free dropshipping courses, but don’t pay for knowledge. Use that to capitalize on marketing or invest in your business such as paying for your website host: this is the one we recommend.


Dropshipping is a great business model for fresh online store owners who are now breaking into the eCommerce game.


Because dropship stores are easy to start, low cost to run, and are vastly automated!

Since you don’t need to handle the items you are selling, you can literally start a dropshipping business right now.

More additional reading for you before you start (so start on the right foot):

promote drop shipping store ladybossblogger