With 17 years of experience, Nicole Medeiros believes that the right beauty routine will allow you to spend less time fussing with skincare. She is driven by her passion for education, growing her business, and helping people feel beautiful. Clients appreciate her professionalism, attention to detail, and the individual care she provides during services. Nicole says, “Being a good esthetician is caring about how you make your clients feel. In return, clients will provide excellent word-of-mouth recommendations.” Read our interview with the lovely Nicole below…
What motivated and inspired you to start your own business?
I found the need to provide a niche place for women and men to come for specific skincare & hair removal needs. Rather then going to a big spa, I found that women are looking for a more personal experience.
Tell us about your business.
My skin studio is a place where you can find the latest technology for skin rejuvenation and hair removal. I have created a skincare line that is clinical and results driven at affordable price for all skin conditions.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
Yes, purchase any 3 nic-KOHL skincare products and receive 1 FREE. Also, when you hashtag #nickohlskincare on social media you will receive a FREE Masker Aide sheet mask.
- Marvel Beauty Schools – Toronto 1999
- Dermalogica Skincare 2012
- Alma Lasers – Hair Removal & Skin Tightening 2013
- Alma Lasers – Harmony – Skin Rejuvenation & Acne 2016
- Dermaplaning – 2016
Where is your business based?
Oakville, Ontario, Canada.
What were the first few steps you took to get your business up and running?
Location was important and the perfect size.
What has been the most effective way of raising awareness of your business and getting new customers?
My clients tell their family and friends in need – word of mouth.
What have been your biggest challenges so far?
How did you overcome these challenges?
I routinely send out email blast newsletters with promos & beauty tips.
How do you keep motivated through difficult times?
I do yoga – lots of stretching in the mornings. It clears my head. I love spending time with children, and cooking and sewing with my daughters.
How do you distinguish yourself from your competitors?
I’m truly passionate of my industry of all the services I provide. I don’t do anything I don’t believe in. My clients appreciate my honestly with them.
What is the best advice you have received recently?
Just go for it, there may not be tomorrow.
What advice would you give to other entrepreneurs?
Success doesn’t happen overnight. Be patient and have a drive to move you forward. You may have to take a large risk to get there – but just dive right into it!
What is your favorite business tool or resource?
My online scheduling and my marketing girl – Tessa Rola.
What social media outlets do you use? List them below.
Hashtags #allurelaserskinstudio #nickohlskincare #allureglow #oakvillebeauty #torontobeauty
What is a good article or book you have read recently?
“When Breath Becomes Air” by Paul Kalanithi.
What are you currently learning about for your business or looking for help with?
Taking videos and images with clients in the studio.
What are your goals for the next few months and how are you striving to achieve them?
To learn more. I love getting a class in every so often. In this industry things are always changing. Learning about ingredients and new technology.