Purple Magnet Productions is a women-owned and operated company created by Lauren Musgrove and Maggie Brown. The two are best friends turned business partners, as they met in college at the farmers market and have been friends/making films together for over a decade. Purple Magnet Productions aims to tell stories that are magical, colorful, and honest. We wish to break stereotypes and build something completely new in the film industry. Lauren is an 8x Emmy winning filmmaker, who stops to smell the roses. Maggie is a boss babe producer who has worked with artists like, but not limited to, Jared Leto and the Kardashians.
1. What motivated and inspired you to start your own business?
We really started the company to showcase our own projects. During the pandemic all of the film productions were shut down, and it was a hard time. We really relied on each other during that time for happiness and support. Purple Magnet was this beautiful thing that we created in 2020, which has given us a new outlook on our goals and the future.
2. Tell us about your business.
Our goal is to create something that is honest and respectful, while telling different and difficult stories. We aim to tell high quality, necessary stories outside of Hollywood. We see a vast future of endless possibilities. Raising new artists up, while collaborating with some of the best in the business.
3. Where is your business based?
We are all over the United States. We have multiple foreign registrations. The company was founded in Denver, CO. We have worked in about five states at this point, we also have a foreign film (with Planet Froth) that was shot in Berlin.
4. What were the first few steps you took to get your business up and running?
We are both film majors. Starting and running our business was very exciting. Our first step was securing our initial funding. We also read a lot of articles, watched YouTube videos, and spoke with others with experience that we trusted. We were extremely lucky to have been hired by Stacey Davis, a female entertainment lawyer out of Birmingham, to produce her short film “CONVECTION.” Stacey was such a blessing and guiding force in the early days of our company.
5. What has been the most effective way of raising awareness of your business and getting new customers?
We are actually looking for more press, mentors, and investors! We have acquired over 2 thousand followers, collectively, on our platforms organically. We are growing quickly! And with that growth, we are having to learn quickly as well. Our goal is to maintain our values, even once the company sees great success. We believe many of our followers are attracted to the types of stories we are trying to tell. And what those stories stand for in the scheme of society today.
6. What have been your biggest challenges so far?
We often agree that our biggest challenge is that we are learning as we go! As filmmakers, we know how to make great films. We are creatives, so graphics and images come very naturally to us. However, businesses have to be managed. Contracts and accounting were things we took on ourselves from the beginning. As we are growing, we are grateful to have more business support internally. We recently hired an accountant and business manager!!
7. How did you overcome these challenges?
Research! And asking for advice. We both feel so grateful and privileged to have such a talented, kind, and smart network.
8. What is the best advice you have received recently?
The best advice that I, Maggie, have received recently would be that we are still very young. We have so much time to grow this business into something spectacular. When you slow down time expands. Having a good attitude will give you more power. We are building for not just tomorrow, but ten years from now. That being said, each day counts. What you do today will create tomorrow.
9. What advice would you give to other entrepreneurs?
Advice from Maggie – It gets easier. And then it gets hard again. Then easier. Keep pushing. A goal is something that has been done before, a dream is something that has never been done. Someone could be famous in one year, but you could be historic in ten.
10. What are you currently learning about for your business or looking for help with?
Investors! We have pretty much all of the other pieces in place, or they are close. It is exciting because we are starting to receive investors, meaning we have built something others want to be a part of! We have three big feature films in the works currently that we are looking for investors for!
1. Ugly Sweater, follows a teenager with anxiety as she gives everything to reach her goal of getting into an Ivy League school. Shot in Boston. In post production aka on the editing floor.
2. Spiral Into The Yellow Void, is about a psychic healer, who heals others, while battling her own personified depression. Shot in New Mexico. Starts shooting April
3. Stop Drop and Roll is a film about generation grief and healing. It follows the Ruch family’s true story about a life saved and a life lost due to a backyard barbecue, and the first ever recorded case of the fire safety phrase Stop, Drop, and Roll. We are currently raising money and in production!
11. What are your goals for the next few months and how are you striving to achieve them?
Get through tax season, find investors, make these feature films as good as they can possibly be! One of our next big steps in distribution. When the films are officially finished, what platforms will they be on?! We are very excited about next steps.
12. What is your favorite business tool or resource?
Gmail. We use GoogleHang for most of our meetings. Sometimes zoom for more serious calls. But honestly e-mail has really helped us have a better division between our work and personal lives.
13. What social media outlets do you use? List them below.
- Instagram: @purplemagnetproductions
- Facebook: @Purple Magnet Productions
- Website: PurpleMagnetProductions.Com
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