1. One sentence that describes what you do…
I help female entrepreneurs get publicity for their startups, so they don’t need to hire a PR firm.
2. The first thing I do when I wake up…
I’m a creature of habit, and I like to have my morning routine set. I look at the clock, put on my Fitbit, brush my teeth, make Lavazza coffee for myself, and hop on the treadmill while reading emails and watching the morning news.
I run for an hour or an hour and a half and then hop in the shower. All of this happens before 7 a.m. This helps me start the day with a clear mind and feel energized to get through the day.
3. The quote I live by…
“Don’t sweat the small stuff.”
I love this quote because if we get bogged down in the minutiae of every day, we will not be able to be productive and move forward. It’s that simple.Don't sweat the small stuff.Click To Tweet
4. My favorite business tools are…
I use a lot of tools, but my top picks for both businesses are:
- Asana for project management.
- Leadpages for landing pages and opt-ins.
- Squarespace for my websites.
- Grammarly for checking the grammar and syntax of our content.
- Google Keyword Planner to help with SEO.
- Google Drive for team and client collaborations.
5. On my bookshelf, you will find…
Well, I’d have to say my book, Squash Your Competition and Dominate Your Marketplace 55 Easy Tips to Generate Big Publicity for Your Startup or Small Business Today. It’s the ultimate guide to getting publicity.
“She Means Business” by Carrie Green is the complete guide to running an online business in today’s saturated market.
“Everyone Worth Knowing” by Lauren Weisberger is a humorous nonfiction book based on the PR industry, in which I identify.
6. Every woman needs to try this at least once…
Every woman needs to see Lake Como in Italy. It’s the most beautiful place I’ve ever been to; a wonderful place to relax and to find inspiration for the next idea.
7. My favorite beauty brands and items…
I use a number of beauty products in my everyday routine, but here are a few of my favorite skincare and hair care products.
8. The best piece of advice I’ve ever received…
Make sure there’s a niche for your product or service before launching it publicly. If you don’t conduct the proper research to ensure a market exists, then you’re never going to be successful in business. Be smart, scrappy, and strategic in the early days of finding and researching your business idea.Be smart, scrappy, and strategic in the early days of finding and researching your business idea.Click To Tweet
9. Daily things you do in your business…
Wow, I can go on here as no two days are ever the same. It sounds like a cliché, but it’s true.
I lead and manage the PR and branding firm Marquet.company in New York City. In this role, I oversee all marketing and client acquisition operations, and I lead all client campaigns. This is my favorite part of my job because there’s so much room to be creative as well as analytical.
As the editor-in-chief of the media company FemFounder.co, I’m charged with leading all editorial and business development activities. I also manage the team of contributors ensuring deadlines are met on time.
I’m very fortunate to do what I love as my career despite the challenges that come with being an entrepreneur.