Krista Whitley Advertises Exclusively For Cannabis​ Companies

Known as a real time connector, Krista Whitley is an established community leader who was a founding board member for the Conscious Capitalism Chapter of Las Vegas. Honored as a Woman to Watch by Vegas, Inc, Krista serves as the Women Grow Market Leader for Las Vegas and moderates the monthly Las Vegas Medical Marijuana Association Market Trends in Marijuana panel. An experienced business leader, Krista is a “un-stoner” who is dedicated to helping leaders and brands do what they do best.

Female entrepreneur lady boss blogger Krista Whitley cannabis industry

What​ ​motivated​ ​and​ ​inspired​ ​you​ ​to​ ​start​ ​your​ ​own​ ​business?

I’m​ ​an​ ​award-winning​ ​serial​ ​entrepreneur, ​so​ ​Social​ ​Media​ ​Unicorn​ ​and Altitude​ ​Products​ ​aren’t​ ​my​ ​first​ ​businesses. ​​They​ ​were​ ​created​ ​because there​ ​was​ ​such​ ​a​ ​need​ ​in​ ​the​ ​early​ ​days​ ​of​ ​regulated​ ​medical​ ​marijuana​ ​for professional​ ​branding​ ​and​ ​advertising,​ ​but​ ​none​ ​of​ ​the​ ​big​ ​ad​ ​agencies would​ ​touch​ ​it.​ ​I​ ​wanted​ ​to​ ​pair​ ​my​ ​fast​ ​growth​ ​experience​ ​with​ ​what​ ​I​ ​saw as​ ​the​ ​fastest​ ​growth​ ​industry​ ​in​ ​America.

entrepreneurial journey

Tell​ ​us​ ​about​ ​your​ ​business.

Altitude​ ​Products​ ​is​ ​the​ ​umbrella​ ​for​ ​three​ ​businesses​ ​that​ ​I​ ​am​ ​the​ ​CEO and​ ​founder​ ​of. ​Social​ ​Media​ ​Unicorn​ ​is​ ​a​ ​thriving​ ​advertising​ ​agency working​ ​exclusively​ ​with​ ​the​ ​cannabis​ ​industry.​ ​Altitude​ ​Products​ ​has​ ​a licensing​ ​division,​ ​where​ ​we​ ​own​ ​the​ ​license​ ​for​ ​Caviar​ ​Gold​ ​and​ ​other brands​ ​in​ ​the​ ​state​ ​of​ ​Nevada.​ ​As​ ​well,​ ​we​ ​have​ ​our​ ​own​ ​products,​ ​that include​ ​wildly​ ​successful​ ​brands​ ​like​ ​The​ ​Weekend​ ​Box.

List​ ​awards/certifications/accomplishments.

  • Over​ ​25​ ​fast​ ​growth​ ​entrepreneur​ ​awards
  • Most​ ​recently,​ ​honored​ ​as​ ​a Woman​ ​To​ ​Watch​ ​by​ ​Vegas​ ​Inc
  • Watched​ ​on​ ​three​ ​different​ ​reality​ ​TV shows;
  • Women​ ​Grow​ ​Las​ ​Vegas​ ​Market​ ​Leader
  • Las​ ​Vegas​ ​Medical Marijuana​ ​Association​ ​Market​ ​Trends​ ​in​ ​Marijuana​ ​Moderator;
  • CLAB​ ​Social Chair​
  • Chair​ ​of​ ​Launch​ ​Event

Female entrepreneur lady boss blogger Krista Whitley cannabis industry

Where​ ​is​ ​your​ ​business​ ​based?

Las Vegas, NV.

What​ ​were​ ​the​ ​first​ ​few​ ​steps​ ​you​ ​took​ ​to​ ​get​ ​your​ ​business​ ​up​ ​and running?

I​ ​always​ ​start​ ​with​ ​the​ ​vision​ ​for​ ​what​ ​I​ ​want​ ​to​ ​create.​ ​When​ ​you​ ​know where​ ​you​ ​want​ ​to​ ​go,​ ​it​ ​makes​ ​it​ ​easier​ ​to​ ​architect​ ​how​ ​to​ ​get​ ​there.​ ​All​ ​of my​ ​businesses​ ​have​ ​been​ ​deeply​ ​personal.​ ​They​ ​each​ ​have​ ​a​ ​name​ ​or vision​ ​that​ ​is​ ​tied​ ​to​ ​my​ ​personal​ ​brand​ ​and​ ​core​ ​values.​ ​Knowing​ ​who​ ​you are​ ​makes​ ​knowing​ ​what​ ​you​ ​want​ ​to​ ​do​ ​or​ ​create​ ​that​ ​much​ ​easier.

entrepreneurial journey growth

What​ ​has​ ​been​ ​the​ ​most​ ​effective​ ​way​ ​of​ ​raising​ ​awareness​ ​of​ ​your business​ ​and​ ​getting​ ​new​ ​customers?

Relationships. ​Every​ ​business​ ​I​ ​have​ ​ever​ ​built​ ​was​ ​built​ ​on​ ​relationships. It​ ​doesn’t​ ​matter​ ​how​ ​big​ ​your​ ​city​ ​or​ ​how​ ​small​ ​your​ ​business, ​​you​ ​need other​ ​people​ ​to​ ​get​ ​where​ ​you​ ​want​ ​to​ ​go. ​I​ ​don’t​ ​“network”.​ ​In​ ​fact,​ ​I​ ​hate it.​ ​It​ ​feels​ ​dirty.​ ​I’d​ ​rather​ ​invest​ ​deeply​ ​in​ ​one​ ​passionate​ ​person​ ​than​ ​have 40​ ​merely​ ​interested.

What​ ​have​ ​been​ ​your​ ​biggest​ ​challenges​ ​so​ ​far?

Finding​ ​great​ ​people​ ​is​ ​always​ ​a​ ​challenge. ​It​ ​was​ ​the​ ​hardest​ ​thing​ ​for​ ​me to​ ​understand​ ​in​ ​the​ ​early​ ​days​ ​of​ ​entrepreneurship. ​Not​ ​everyone​ ​is​ ​meant to​ ​succeed​ ​and​ ​sometimes​ ​failing​ ​is​ ​the​ ​catalyst​ ​for​ ​them​ ​to​ ​get​ ​where​ ​they need​ ​to​ ​go.​ ​We’re​ ​all​ ​on​ ​our​ ​own​ ​journey,​ ​so​ ​when​ ​things​ ​come​ ​too​ ​easily for​ ​folks,​ ​they​ ​don’t​ ​appreciate​ ​them.​ ​I​ ​look​ ​for​ ​individuals​ ​with​ ​a​ ​strong sense​ ​of​ ​self-awareness​ ​who​ ​have​ ​failed.​ ​That​ ​tenacity​ ​is​ ​something​ ​that appeals​ ​to​ ​me.

Female entrepreneur lady boss blogger Krista Whitley cannabis industry

How​ ​did​ ​you​ ​overcome​ ​these​ ​challenges?

Back​ ​to​ ​relationships; ​​I​ ​find​ ​my​ ​network​ ​of​ ​like​-minded​ ​leaders​ ​has​ ​helped me​ ​to​ ​discover​ ​really​ ​talented​ ​leaders​ ​who​ ​are​ ​poised​ ​for​ ​great​ ​opportunity. If​ ​I​ ​have​ ​to​ ​explain​ ​the​ ​opportunity​ ​to​ ​people, ​​they’re​ ​not​ ​the​ ​right​ ​people.

How​ ​do​ ​you​ ​keep​ ​motivated​ ​through​ ​difficult​ ​times?

My​ ​daughters. ​Bella​ ​is​ ​9, ​​Mia​ ​is​ ​8. ​​I​ ​exist​ ​to​ ​show​ ​them​ ​that​ ​it​ ​can​ ​be​ ​done. They​ ​are​ ​the​ ​change​ ​I​ ​wish​ ​to​ ​see​ ​in​ ​the​ ​world​ ​and​ ​picking​ ​myself​ ​back​ ​up, fighting​ ​against​ ​the​ ​odds, ​working​ ​through​ ​the​ ​struggle​ ​is​ ​pivotal​ ​to​ ​their belief​ ​that​ ​they,​ ​too,​ ​can​ ​grow​ ​up​ ​to​ ​get​ ​through​ ​any​ ​challenge​ ​life​ ​throws at​ ​them.

How​ ​do​ ​you​ ​distinguish​ ​yourself​ ​from​ ​your​ ​competitors?

A​ ​strong​ ​sense​ ​of​ ​individual​ ​and​ ​brand​ ​identity.​ ​Competition​ ​makes​ ​all​ ​of us​ ​better​ ​and​ ​for​ ​me,​ ​I​ ​can​ ​be​ ​in​ ​a​ ​room​ ​with​ ​100​ ​of​ ​my​ ​competitors,​ ​but you’ll​ ​either​ ​want​ ​what​ ​I’m​ ​selling​ ​or​ ​you​ ​won’t.​ ​I’m​ ​the​ ​only​ ​one​ ​in​ ​the room​ ​selling​ ​the​ ​magic​ ​that​ ​is​ ​my​ ​team​ ​and​ ​I.​ ​If​ ​you​ ​don’t​ ​appreciate​ ​the level​ ​of​ ​concierge​ ​service​ ​we​ ​provide,​ ​you​ ​won’t​ ​be​ ​a​ ​fit.​ ​That’s​ ​great because​ ​there​ ​is​ ​a​ ​room​ ​full​ ​of​ ​options.​ ​I​ ​never​ ​understood​ ​why​ ​people​ ​fear competition.

entrepreneurial journey advice

What​ ​is​ ​the​ ​best​ ​advice​ ​you​ ​have​ ​received​ ​recently?

The​ ​worst​ ​mistake​ ​that​ ​a​ ​business​ ​can​ ​make​ ​is​ ​not​ ​understanding​ ​clearly where​ ​they​ ​are. ​​It​ ​leads​ ​to​ ​business​ ​leaders​ ​who​ ​make​ ​decisions​ ​thinking that​ ​they​ ​are​ ​one​ ​place, ​when​ ​the​ ​reality​ ​is​ ​entirely​ ​different.​ ​I​ ​think​ ​this​ ​is how​ ​businesses​ ​end​ ​up​ ​in​ ​a​ ​ditch.​ ​Leaders​ ​who​ ​just​ ​thought​ ​everything was​ ​awesome,​ ​rather​ ​than​ ​having​ ​a​ ​clear​ ​understanding​ ​of​ ​the​ ​risks​ ​that are​ ​around​ ​the​ ​corner.

What​ ​advice​ ​would​ ​you​ ​give​ ​to​ ​other​ ​entrepreneurs?

Appreciate​ ​that​ ​you​ ​don’t​ ​know​ ​what​ ​you​ ​don’t​ ​know. ​​Surround​ ​yourself with​ ​experienced​ leaders​ ​who​ ​believe​ ​in​ ​you. ​​They​ ​will​ ​get​ ​you​ ​through those​ ​times​ ​when​ ​you​ ​didn’t​ ​even​ ​see​ ​a​ ​risk​ ​coming.

Female entrepreneur lady boss blogger Krista Whitley cannabis industry

What​ ​are​ ​your​ ​favorite​ ​business​ ​tools/resources​ ​and​ ​why?

I​ ​worship​ ​at​ ​the​ ​churches​ ​of​ ​Google​ ​and​ ​Apple.​ ​Google​ ​because​ ​it​ ​is​ ​cheap and​ ​easy​ ​to​ ​collaborate.​ ​We​ ​don’t​ ​even​ ​buy​ ​Office​ ​anything.​ ​We​ ​just​ ​use Google​ ​docs​ ​and​ ​Gmail​ ​for​ ​everything.​ ​Apple​ ​because​ ​my​ ​phone​ ​talks​ ​to my​ ​iPad​ ​which​ ​talks​ ​to​ ​my​ ​laptop​ ​which​ ​talks​ ​to​ ​my​ ​iMac.​ ​The​ ​time​ ​saved alone​ ​is​ ​worth​ ​the​ ​investment.​ ​Invest​ ​in​ ​smart​ ​technology​ ​that​ ​makes​ ​your day​ ​more​ ​efficient.

What​ ​is​ ​a​ ​good​ ​article​ ​or​ ​book​ ​you​ ​have​ ​read​ ​recently?

I​ ​make​ ​a​ ​point​ ​every​ ​month​ ​to​ ​read​ ​“7​ ​Habits​ ​of​ ​Highly​ ​Effective​ ​People” because​ ​how​ ​the​ ​habits​ ​correlate​ ​to​ ​my​ ​life​ ​changes​ ​as​ ​I​ ​grow​ ​as​ ​a​ ​leader. Great​ ​leaders​ ​are​ ​constantly​ ​improving.​ ​You​ ​have​ ​to​ ​grow​ ​to​ ​keep​ ​up​ ​with your​ ​organization​ ​because​ ​your​ ​organization​ ​can​ ​only​ ​grow​ ​to​ ​your leadership​ ​ability.​ ​Eventually​ ​you​ ​may​ ​have​ ​to​ ​get​ ​out​ ​of​ ​your​ ​business’ way.

entrepreneurial journey next steps

What​ ​are​ ​you​ ​currently​ ​learning​ ​about​ ​for​ ​your​ ​business​ ​or​ ​looking​ ​for​ ​help with?

Right​ ​now​ ​I​ ​am​ ​in​ ​the​ ​middle​ ​of​ ​studying​ “Hyper​ ​Sales​ ​Growth”​ ​by​ ​Jack Daly.​ ​I​ ​love​ ​that​ ​guy.​ ​If​ ​you’re​ ​a​ ​savvy​ ​sales​ ​person​ ​in​ ​California,​ ​Maine,​ ​or Massachusetts​ ​that​ ​wants​ ​to​ ​sell​ ​cannabis​ ​all​ ​day,​ ​every​ ​day,​ ​we​ ​should talk.

What​ ​are​ ​your​ ​goals​ ​for​ ​the​ ​next​ ​few​ ​months​ ​and​ ​how​ ​are​ ​you​ ​striving​ ​to achieve​ ​them?

We​ ​launch​ ​The​ ​Weekend​ ​Box​ ​into​ ​California​ ​November​ ​1st​ ​and​ ​a​ ​key component​ ​for​ ​me​ ​was​ ​growing​ ​our​ ​team​ ​with​ ​people​ ​I​ ​trusted​ ​to​ ​lead​ ​that expansion. ​I​ ​am​ ​thrilled​ ​to​ ​have​ ​added​ ​Catherine​ ​Goldberg​ ​and​ ​Doug Helfman​ ​to​ ​our​ ​team.​ ​They​ ​are​ ​determined​ ​to​ ​exceed​ ​all​ ​of​ ​our​ ​expectations.

contact female entrepreneur

What​ ​social​ ​media​ ​outlets​ ​do​ ​you​ ​use? ​​List​ ​them​ ​below.

Instagram @socialkrista
Twitter @SocialKrista
Facebook www.facebook.com/KristaWhitleyCastellarin
Facebook Group www.facebook.com/SocialMediaUnicorn
Website www.altitudeproducts.com

Female entrepreneur lady boss blogger Krista Whitley cannabis industry