Do you feel as though your site is getting traffic but not sales? If so then you have come to the right place. This guide will help you to address the problem so you can turn things around for your site.
1. Low-Quality Images
If you have blurry images or images that are pixelated then this is the best way for you to make a bad first impression. If you run an online store then you need to make sure that your images don’t look amateurish. If they do then you may be turning customers away and this is the last thing you need. The subject of the photo is essential, especially if you want to run a high-converting site. Keep in mind that your photos have to replace the experience of your customer being able to view the production person. Each one should be convincing and it should also give your audience the information they need to feel confident in their purchase. If you cannot ensure that this is the case then you will struggle overall to make sales.
2. Poor Site Design
It doesn’t matter what you sell on your site, because if you are not getting any sales then this could be due to you not giving your customers a good experience. It may be that your online store is not attractive or that it is just hard for users to navigate. If this is the case then you need to do what you can to try and prevent this. To tackle the issue, use a highly-rated online store theme for your platform. You also need to make sure that you customize the theme with your own images. If you can do this then you will soon find that things end up turning around for your site. If you need some help with your eCommerce website then remember, you can go through an SEO agency.
3. No Trust Factors
Did you know that 17% of shoppers happen to leave products in their cart? The main reason for this is that they just don’t feel as though the site is trustworthy. If you want to do something about this then one thing you can do is make sure that your site has a badge to show its legitimacy and security. If you can focus on this then you will soon find that it is easier than ever for you to give the right experience to your customers.
4. Hard-to-Reach Customer Service
If your customer service is hard to reach then this will work against you. Your customers may want to make a purchase from you, but at the same time they may not feel as though they can because they don’t trust your site. If you can make sure that your customer service team is accessible then this will help you to start making more sales. One way you can encourage sales would be for you to implement a live chat option. When you do activate live chat, you should find it easier to convince your audience that you can be trusted.
Additional articles you may be interested in:
- 5 Tips To Run A Successful Online Store
- The Art of Web Design: Crafting Engaging and User-Friendly Websites
- How to Expand Your Reach Globally With An Online Store
- 4 Reasons To Have A Mobile App For Your Online Store
- 5 Ways To Successfully Get Traffic To Your Online Store
- 4 Ways Outsourced Fulfillment Can Streamline Your Ecommerce Company
- 7 Amazing Benefits of Facebook Video Advertising For eCommerce Businesses
- How To Make Your Ecommerce Website Stand Out
- How To Position Yourself As A Trustworthy Expert Online
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