Selecting a niche is one of the biggest steps in the beginning stages of your influencing career. If you’re looking to make a profit, the cash typically won’t be flowing in at first, so picking a niche that people find interesting is very important.
Ultimately, following your passion will lead you to success. However, sometimes that passion isn’t as popular or shared with as many people compared to hobbies like traveling or fashion. This can make monetizing your influence trickier, so how do you achieve success despite working in an unconventional niche?
Below are 4 examples of rare influencer niches and how to promote yours.
1. Teacher influencers
Teacher influencers’ audiences mainly consist of other instructors, homeschool moms, and people who want an inside look at school happenings and functions.
These influencers are crucial resources for their fellow educators. They post creative materials and classroom lesson plans, as well as look for ideas and tips to gain from other teachers.
“Cleanfluencers” came to light during the wellness trend and share content about keeping their homes squeaky clean. Some of the things cleanfluencers focus on include:
- Posts about cleaning their homes
- Before-and-after cleaning comparisons
- Time lapses of them cleaning
- Practical, helpful cleaning tips
Not only do cleanfluencers feature cleaning hacks, product reviews, and recommendations, they also give their audience the satisfaction and enjoyment of cleaning without having to move a muscle.
3. SEO influencers
Search engine optimization (SEO) can help you improve your visibility in search results, increasing the likelihood for viewers to click through and find your profile. The specifics of SEO can be hard to master. That’s where SEO influencers’ advice and knowledge can come in handy.
Search algorithms are always changing, and it isn’t exactly easy to keep track. SEO influencers help monitor these adjustments and share the most important and relevant news with their following.
They understand small changes in digital and search marketing fields, explain SEO trends, and share useful SEO tips.
4. Retail influencers
Retail-focused Instagram accounts typically devote their feed to one retail store or brand and share content from inside the store, as well as their latest hauls.
From Target fanatics to IKEA lovers, many of these retail influencers are discussing about their favorite food or find at their favorite stores.
Now that you’ve seen a few examples of rare influencer niches, it’s time to promote yours! These are some final steps you can take to ensure your own success as an influencer working in a smaller niche:
- Know all the ins and outs of your niche
- Find your target audience
- Be attentive and interactive with your audience
- Utilize different tools for advertising and promotion
- Keep an eye on other influencers in your niche
Good luck, and happy influencing!
Additional articles you might be interested in:
- How To Find Your Niche In Blogging
- How To Find Your Passion
- 12 Most Profitable Niches For Making Money Online
- How To Monetize Your Influence
- How To Master SEO As A Beginner
- 5 Things You Need To Know About SEO
- How To Start A Profitable Blog In 7 Steps
- How To Find Your Target Audience As An Influencer
- Top 4 Programmatic Advertising Tools To Promote Your Brand
- 4 Advertising Techniques To Promote Your Storefront
- How To Stay Connected To Followers As Your Influence Grows
- 5 Reasons It’s Important To Work With Other Influencers
Bridget Baltazar is a blogging intern at LadyBossBlogger. She currently attends the University of Iowa and is studying communication studies, human relations, and environmental sustainability.