Indre Butkeviciute is a wealth coach, business mentor and public speaker with a background in wealth management. She started her career at Morgan Stanley Private Wealth Management. Indre spent almost 8 years with the firm covering High Net Worth and Ultra High Net Worth clients from Iceland and the Baltic States. If you are interested in learning more about wealth management, then you can check out this wealth management strategy to help give you a better idea of what it is all about. Investing is becoming very popular once again and there are people who are new to investing who are looking into doing research to find out what they can, using something like Stocktrades.ca as well as other sites to help them to make sounds investments.
At the end of 2013 Indre left Morgan Stanley to set up her own venture, Lily Advisory: a boutique outlet providing the tools for women to lead a financially sound and business savvy lifestyle.
What motivated and inspired you to start your own business?
I always had a vision that one day I would run my own business. I never knew what it would be, all I knew was that I wanted it so much. Ever since I was a little girl, I was surrounded by entrepreneurs and strong women in my family who gave me the inspiration that I could do it one day too.
Tell us about your business.
Lily Advisory focuses on providing women with the knowledge and tools to help them lead financially savvy lifestyles. I am a strong believer that we should all be in charge of our personal finances, we should all think about investing our money and it doesn’t need to be very complex or very boring.
You just need some help to guide you. That is my goal with the business: to help women become more active participants in the world of investing.
The business has two main parts:
- One-to-one Wealth Coaching
- Financially Sound Woman Investment Club
My one-to-one coaching focuses on tailored solutions based on my clients’ situation, needs and goals, whereas the club provides a community and platform that delivers education, practical insights and social aspects.
Are you currently running any promos/contests/giveaways that you would like our readers to know about?
I am very happy to provide a 15% discount to all the readers for any type of membership to the club with the code “LadyBoss”. All you have to do is go to our website and sign up for one of the membership plans and enter the code to receive your discount at checkout.
- Financial Services Authority: Financial Regulation
- Securities & Investment Institute Level 3, Certificate in Investments (Securities & Financial Derivatives)
- CISI Level 6 Certificate in Private Client Investment Advice & Management
Where is your business based?
What were the first few steps you took to get your business up and running?
The very basics such as opening a company, bank account, e-mail, website, social media pages.
What has been the most effective way of raising awareness of your business and getting new customers?
- Showing my expertise by writing various articles for several publications.
- Social media has helped me a lot as well.
- However the best way to spread brand awareness has been through word mouth by counting on existing clients and networking.
What have been your biggest challenges so far?
By far the biggest challenge has been finding the right balance between all the different tasks that you have to accomplish as an entrepreneur. It is difficult sometimes to ‘wear several hats’ at the same time and make sure all the tasks are completed to the best possible standard. I am also very much what you would describe as a ‘control freak’ and I like to do everything myself so giving up control is a big challenge for me.
How did you overcome these challenges?
I do not think there is a way to overcome it completely, but with time you simply learn what works best and learn how to manage the stress and the pressure that you give yourself, you find ways to collaborate with others who can help and most importantly you learn to delegate if you can to either rather employees or those who are contracting with you.
How do you keep motivated through difficult times?
It is extremely hard, but it is possible with some discipline and support from your friends and family over a glass of good wine once in a while. On a more serious note, you need to just focus on the positives and find solutions, because running a business is no picnic! As someone recently said to me, “Being an entrepreneur is the hardest job you can find.”
How do you distinguish yourself from your competitors?
I’d like to think that I do things a little bit differently. I am bringing the fun into finance & investing and not many competitors focus on that. In addition, I work predominantly with female clients and my company is built with women in mind. I like to look at new ways of investing money rather than focusing on the traditional aspects.
What is the best advice you have received recently?
To focus and listen to my clients as they will be the ones who will help me shape the business in the best possible way.
What advice would you give to other entrepreneurs?
Be open-minded, flexible and willing to change when needed, give yourself enough time to achieve your goals, and don’t rush.
What are your favorite business tools/resources and why?
My biggest resource is other entrepreneurs.
You will be surprised how much you can learn from other people who have gone before you in their journey, irrespective of what industry they are in. It can save you a lot of time by avoiding mistakes that others have already done. Receiving constructive feedback is a great way to move forward.
- Books are another great source of information, knowledge and wisdom. I read all kinds of different books, not just those related to my field. It helps to have an open mind and you can never know what you might learn and pick up.
- Podcasts, videos, and attending seminars are other outlets to gain knowledge.
- Networking events are a big part of what I do as I am a big believer that having a strong network around you will help you grow. Even with technology advancing in big leaps, personal relationships maintain their importance.
What is a good article or book you have read recently?
“The Chimp Paradox: The Mind Management” by Steve Peters.
What are you currently learning about for your business or looking for help with?
PR and marketing are my biggest challenges as it is something quite new to me that I haven’t done before.
What are your goals for the next few months and how are you striving to achieve them?
My main goal is to grow the Investment Club to 50 members in the next 6 months. My main way to achieve this is PR and marketing, but equally important is content for existing members to achieve great referral rates.
What social media outlets do you use? List them below.
Facebook Lily Advisory
LinkedIn Indre Butkeviciute Lily Advisory
Hashtags #llilyadvisory #financiallysound #fswinvestmentclub