How To Use TikTok Influencers To Your Advantage

TikTok is quickly growing into the best platform for social media marketing.

Many young influencers are rising on the app and have more power in the influencer world than ever before. On TikTok, anyone has the power to be famous, thanks to the app’s never-ending “for you” page and algorithm.

Here are a few ways to use TikTok influencers to your advantage.

1. Don’t Make It Seem Like An Ad

Most TikTok users don’t like being marketed to on the app.

It’s great to send an influencer your product and have them strategically use it or place it in the video without it being a wordy advertisement.

2. Numbers Don’t Always Matter

A creator’s number of followers isn’t as big of a deal on TikTok due to the fact that the “for you” page is where the most content gets seen, rather than the “following” page.

If a creator has few followers, but lots of views, reach out to them!

3. Pick An Influencer In Your Products Niche

The algorithim on TikTok is impeccable.

Picking one influencer in your target niche will get your product seen by many more people in your target market than just your influencer’s followers. The “for you” page makes sure of this.

4. Give Your Influencer Creative Freedom

Of course, there should be rules, but TikTok is an app for people to be creative. Your TikTok influencer’s content will be better if the influencer can create the type of content they feel comfortable with and are most successful at.

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Lily Scott is a blogging intern at LadyBossBlogger. She currently attends LIM College in New York City and is studying the business of fashion and visuals for social media.

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