Have you started a blog but then quit? You’re not alone. Thousands of people have experienced blog failure. These three reasons are probably a big reason why:
- You’ve run out of creative juice.
- You’re not getting the traffic to your blog that you hoped for.
- You have some knowledge on a subject but not enough.
Sound familiar? Here are five critical ways to improve your blog.
You don’t need to be an SEO expert – just look like one
The best way for people to find you and your blog is to optimize it with some basic SEO tactics. There are plugins on WordPress that allow you to optimize your blog with the right keywords, subheadings, and tags.
The best plugin to help with your SEO optimization is Yoast SEO. With it, you can assign specific keywords to your pages and posts, and have customized SEO titles, URL slugs, and meta descriptions. This plugin easily tells you the keyword and readability status of your page or post by using the colors green (great), orange (ok), or red (bad). Depending on your status, Yoast provides you with recommendations on how to improve your page or post SEO. This plugin is simple and easy to use for SEO beginners.
Don’t overreach – try to appeal to a niche audience, not the masses. But don’t make it too niche.
You want to have one central focus so your blog has relevancy. Is your dog blog about your love of dogs or your love of Labradors? It might seem counter-intuitive – the narrower your blog, the less traffic you’ll get. But it’s just the opposite – you’ll make your blog stand out by being an expert in a specific area.
On that note… follow other blogs in your niche.
Chances are you’re not the only Labrador blog in the universe. Embrace that. Reach out to fellow bloggers in your niche to exchange links, ideas, and guest posts. Guest blogging is a great barter system for new blogs. It can help you reach niche readers who don’t know about you and can even increase your social media presence.
Add shareable content.
Your blog will get more eyes by being shareable. We live in a social media world where almost every link can be shared with our family, friends, neighbors, and colleagues. The more shares, the wider your net. Expand your audience through shareable content by including videos, gifs, infographics, and captivating images. Adding social buttons on your blog makes it easy for readers to send it to their circle immediately.
Numbers are your friend.
Don’t fear the analytics. Google Analytics or other analytic web tools will guide you. Did your post about Labrador puppies get more traffic than the post about choosing the best veterinarian? You’ll want to know that, and expand your successful subject down the road.
- What time of day drives the most traffic?
- What day of the week?
Nailing down the basics of your blog puts you in control and helps you succeed as a blogger.
Blogging can be an amazing world where sharing your opinions and ideas with everyone empowers you. It can also lead to financial success if you’re trying to sell a product. Keep writing about what you love and don’t give up. Following these five basic steps with some consistency can lead to a successful, readable, and shareable blog.
Lyn Hastings is the VP, Marketing & Operations of The Powerline Group, a software and technology company on Long Island. She leads a team of successful and fabulous marketing bloggers.