Promoting your music is something that you cannot manage without quality public relations, regardless if you are a new artist or an established brand.
The reason you need a PR company to handle your publicity is because competition is fierce and it’s all about the survival of the toughest. The best way to run a successful promotion campaign is by having a professional music promotion company handle it for you.
The results, however, depend on the choice of your PR company because they need to be really good at the job in addition to being right for your niche. So here are some things that you need to bear in mind before you decide to hire a music PR company to handle your promotional campaigns.
6 Things To Consider Before You Hire A Music PR Company
1. Genre Fit
The first thing that you need to ensure is that the PR agency should be a perfect fit for your genre of music.
This is essential because one that aligns with your niche will have the right experience in niche-based music marketing, industry contacts, and media relationships that are necessary to take your brand ahead.
After all, you cannot expect a publicist that works mainly for folk music clients to get your hip-hop album to the top of the charts. If you do a mismatch in this context, chances are that your campaign will fail even if the agency is the best. Before you collaborate with a company, ask if they have handled campaigns for clients in your genre.
2. Track Record
Another factor that you cannot overlook is the track record of the firm.
Go through their history right from the origins of the company and find out the number of campaigns they have driven successfully throughout the years. The best place to start looking is their website as it will give you a fair idea about everything from start to end.
You can also check their reviews and recommendations online. A good track record is definitely a plus when it comes to looking for PR because this will make you confident that your campaign is in the right hands.
3. Client List
A good look at their client list is required to know the level of bands and artists they have promoted during their industry presence.
Whether they have run campaigns for new artists or established bands is something that you should consider before deciding whether they will be best for you.
The campaigns differ depending on the types of clients and you should only pick someone who has the right experience depending on your requirements.
4. Approach
Music PR is a broad field today because it needs to cover promotions across online and offline channels.
Obviously, you would require a partner that has every aspect covered, from managing interviews and events, press releases, media announcements, social media presence, playlist submissions, and more.
Collaborating with someone who takes care of all these requirements from start to end is the key to running a successful campaign. Take time to understand the work approach of a prospective PR partner to ensure that they have you covered.
5. Results
Another aspect of choosing the right PR firm for your music promotion campaign is the results that you expect to achieve with the collaboration.
Ensure that you have an objective in mind and convey it clearly to the publicist because this is the only parameter that can help you decide the value of their services.
When you do share the expectations with them, also ask about the timelines and see how confident they are while quoting the exact numbers. This will give you a good idea about the worthiness of engaging them in your campaign.
6. Cost
Finally, the cost is another parameter that you should absolutely bear mind while hiring a publicity partner.
The cost of their services is typically proportional to their industry experience, success record, and clientele reputation.
When you decide, consider the value that their services might fetch vis-à-vis the expense of hiring them. After all, the cost of the campaign will be worthy enough if they are able to get you high sales and revenues.
Choosing the right PR partner is something that needs due attention because it can make or break your career. It is recommended that you opt for the best because someone with the right approach and right contacts can help you open new opportunities for taking your music brand on the top.
